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Wear Your Website - Scan Tshirts With Mobiles
If you have a company website, this is the ultimate marketing tool -- if you don't mind total strangers scanning you with their camera phones. When a cell phone scans an "Extended Identity" T-shirts, it will visit the coordinating website. The shirts feature a datamatrix barcode, known as a “tag 
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AD CULT: Wear Your Website - Scan Tshirts With Mobiles | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
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