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Watch Me Change: New GAP Viral Marketing Strategy
Hillarious and creepy. It makes sense that voyeurism sells (does it?). Accordingly, you should check out the GAP's new marketing campaign. Step 1: Design a person. Step 2: Watch them strip. The premise is to customize yourself and watch an avatar version of your own body change... but, that's p…
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AD CULT: Watch Me Change: New GAP Viral Marketing Strategy | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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