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Viral Dutch Beauty Ad - Nivea Targets Metrosexuals
In the Netherlands, Nivea's latest beauty campaign features a viral ad campaign geared at metrosexuals. The advergame involves a competition set in a virtual (you guessed it) metro station.
"Stop the…
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AD CULT: Viral Dutch Beauty Ad - Nivea Targets Metrosexuals | Marketing Strategy, Cultural Branding and Innovative New Ads |
October 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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