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World’s First Screen Made of Concrete - New Ad Medium?
You can actually play Pong on this 20-meter high IMAX screen made of concrete. Innovation Lab claimed this as "the world's first screen made of concrete." The "transparent" concrete consists of embedded optical fiber arranged in pixels that transmit natural and artificial light. Anything projected o…
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AD CULT: World’s First Screen Made of Concrete - New Ad Medium? | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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