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Taglines that Get Lost in Translation
A few years ago, when Pepsi tried to translate its motto, "Come Alive: You're in the Pepsi Generation" into Chinese the direct translation resulted in, "Pepsi brings your ancestors back from the dead."…
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AD CULT: Taglines that Get Lost in Translation | Marketing Strategy, Cultural Branding and Innovative New Ads |
July 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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