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Study: Anti-American Sentiment Results in Higher Global Sales of American Brands
Two distinguished political scientists, Peter Katzenstein (from whom I took a class in introductory international relations half a lifetime ago) and Robert Keohane, set out to investigate whether American…
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AD CULT: Study: Anti-American Sentiment Results in Higher Global Sales of American Brands | Marketing Strategy, Cultural Branding and Innovative New Ads |
August 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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