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Reversa “Side Effects” Campaign May “Shock Women Under 35”
The new Reversa anti-wrinkle campaign, called "Side Effects", shows the dramatic impact on men that is made by women who use the cream. Think of it as the opposite of the Axe campaign. The site warns that the content may, "Shock Women Under 35".
Ladies, I am sure that you'll have a reaction when …
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AD CULT: Reversa “Side Effects” Campaign May “Shock Women Under 35” | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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