AD CULT: Rain Sensistive Billboard

Marketing Strategy, Cultural Branding and Innovative New Ads
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Rain Sensistive Billboard Rain Sensistive Billboard

Artist Leo Burnett has created a rain-sensitive billboard for Max Factor csmetics. The rain sensitive billboard features beautiful woman with perfect eyelashes. However, in rainy weather, those eyelashes run mascara everyewhere.

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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