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Pink Playstations - PSP and PS2 Target Girls
Sony has released a pink PSP to match the pink PS2. The aim is to broaden the appeal of Sony's otherwise masculine looking device. "Girls too enjoy playing video games and hence all the brands are now cashing on to their favorite color to promote these game-gizmos. No marks to you for guessing the…
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AD CULT: Pink Playstations - PSP and PS2 Target Girls | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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