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Chinese Oreos - Kraft Reformulates Cookie For New Market
Although extremely popular in North America, the Oreo cookie proved not to be so well received when it was first introduced to the Chinese market. It turns out that the Chinese generally found the original version of the cookie too sweet, the traditional round shape was very different than the more …
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AD CULT: Chinese Oreos - Kraft Reformulates Cookie For New Market | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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