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Muhammad Ali Sells Marketing Rights to His Name
Muhammad Ali, one of the world's most recognized people, has sold 80 percent of the marketing rights to his name and likeness to a firm for $50 million.
The 64-year-old former heavyweight champion, who…
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AD CULT: Muhammad Ali Sells Marketing Rights to His Name | Marketing Strategy, Cultural Branding and Innovative New Ads |
August 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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