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Blackmailing for Fair Trade - Frövi Coffee Marketing
An eco-friendly packaging for a fair trade product. This personal mail campaign consists of a black envelope with samples of "fair coffee" and a coffee filter which can be constructed from the card.
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AD CULT: Blackmailing for Fair Trade - Frövi Coffee Marketing | Marketing Strategy, Cultural Branding and Innovative New Ads |
September 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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