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Sexing Up Store Image - John Lewis Brand Boosting Swimwear
John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.
A spokesperson says they needed to "sex up" its brand image. And using model Florence…
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AD CULT: Sexing Up Store Image - John Lewis Brand Boosting Swimwear | Marketing Strategy, Cultural Branding and Innovative New Ads |
January 2009
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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