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iPod Replaces the Big Mac to Measure Currency Strength
An Australian bank will use the iPod as the standard t ocompare different currencies, trying to replace the famous Big Mac index established in 1986 by The Economist.
Commonwealth Securities has announced that they will use the cost of a 2 GB iPod Nano to assess currency movements.
"Of 26 countrie…
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AD CULT: iPod Replaces the Big Mac to Measure Currency Strength | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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