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Sanrio Targets Males - Hello Kitty Menswear
The sugary sweet white anime cat that has bewitched generations of young girls will now be used on products geared at young males.
Sanrio company spokesman Kazuo Tohmatsu believes men are ready to accept the Hello Kitty line as a legitimate fashion statement. The T-shirts, bags, and watches will g…
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AD CULT: Sanrio Targets Males - Hello Kitty Menswear | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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