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Intentional Loss - Google’s “Feeling Lucky” Button Costs $110 Million
The Google "I'm Feeling Lucky" button costs the company $110 million in revenue the founder says. Because the button takes people directly to result, Google can't show you their ads. Google likes it because…
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AD CULT: Intentional Loss - Google’s “Feeling Lucky” Button Costs $110 Million | Marketing Strategy, Cultural Branding and Innovative New Ads |
January 2009
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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