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Fiat has Apple Envy - Wants its Retro Car to be iPod of Autos
In Europe the Fiat Cinquecento, like the VW Beetle and the Mini, was an icon of the 50’s and 60’s. Eyeing the retro wave and BMW’s success with the Mini, Fiat is betting its future using its past.…
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AD CULT: Fiat has Apple Envy - Wants its Retro Car to be iPod of Autos | Marketing Strategy, Cultural Branding and Innovative New Ads |
January 2009
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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