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Fake Fan Sites - Sony Fakes Authenticity
Sony faked a PSP fan site in an attempt to market its already popular portable. Authenticity falls apart when everyone finds out you're faking it.
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AD CULT: Fake Fan Sites - Sony Fakes Authenticity | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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