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Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
In this example of what I am calling "co-billboarding," the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard. The campaign is genius execuation from Dasani…
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AD CULT: Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad | Marketing Strategy, Cultural Branding and Innovative New Ads |
October 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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