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Rebranding Springwater as Tap Water - Pepsi to Rebrand Aquafina Without The Mountains
OK, they do filter it, but its source is now labeled as "P.W.S." (Public Water Source). PepsiCo Inc. has come clean about its best-selling bottled water, it announced on Friday it would change the Aquafina…
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AD CULT: Rebranding Springwater as Tap Water - Pepsi to Rebrand Aquafina Without The Mountains | Marketing Strategy, Cultural Branding and Innovative New Ads |
August 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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