AD CULT: Movie Products Made Real - Brawndo’s Defictionalization

Marketing Strategy, Cultural Branding and Innovative New Ads
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October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Movie Products Made Real - Brawndo’s Defictionalization Movie Products Made Real - Brawndo’s Defictionalization

Sometimes there are things in movies that are so spectacular that they become real products. That is what defictionalization is: when a fictitious product becomes a real one. Brawndo, "the thirst mutilator"…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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