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Books as Billboards
One of the hottest trends in Japan right now is book jackets - not just ordinary brown paper jackets, but ones made of high-quality paper and sporting elaborate and colorful designs. This new breed of…
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AD CULT: Books as Billboards | Marketing Strategy, Cultural Branding and Innovative New Ads |
August 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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