AD CULT: Anonymous Texts at Bus Stops - Big Brother’s Creepy Bluetooth Campaign

Marketing Strategy, Cultural Branding and Innovative New Ads
Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Anonymous Texts at Bus Stops - Big Brother’s Creepy Bluetooth Campaign Anonymous Texts at Bus Stops - Big Brother’s Creepy Bluetooth Campaign

To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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