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Anti-Fan Clubs
If consumers create fan clubs for brands they love, then it seems only natural that they will create clubs for brands they hate. After all, commiseration brings people together. One site, Rachael Ray Sucks, helps to make it happen. It's good, but I still like F*ckedcompany.com.
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AD CULT: Anti-Fan Clubs | Marketing Strategy, Cultural Branding and Innovative New Ads |
May 2008
AD CULT Magazine
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
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