AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Controversial Ad Bans - Italian Tom Ford Sunglasses Ad Controversial Ad Bans - Italian Tom Ford Sunglasses Ad

This ad for Tom Ford's sunglasses got banned in Italy by the Institute for Advertising Self-Discipline (IAP) which is the country's advertising watchdog. The ad shows a red-lipped, sunglass-wearing woman with a man's finger in her mouth. Fabsugar says it was banned because the IAP deemed it vulgar and because the "scene evokes an offending and abusive act against women, which degrades the dignity of the person." This image might indeed be offensive, but I have definitely seen much, much worse… [More]



Singing Supermodels - Agyness Deyn Sings Who (VIDEO)Singing Supermodels - Agyness Deyn Sings Who (VIDEO)

Once again we're featuring Agyness Deyn, but this time it's not about modeling, being a fashion muse, or designing her own collections. The "British Model of the Year" is trying something new again, and is attempting to make it as a singer! Last week she was spotted at the Coachella Valley Music F… [More]







Fake Premiers - LG Scarlet (VIDEO)Fake Premiers - LG Scarlet (VIDEO)

LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su… [More]



Naughty Superman Vision? - Axe 'Bullet' Lets You See Through Clothing (Ad) (VIDEO)Naughty Superman Vision? - Axe 'Bullet' Lets You See Through Clothing (Ad) (VIDEO)

Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity". The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close … [More]



Fake Editorials - Secret Diary of a Call Girl Ads (GALLERY)Fake Editorials - Secret Diary of a Call Girl Ads (GALLERY)

The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories… [More]



Fake Urban Holes - HP Guerrilla Photopaper Campaign (GALLERY)Fake Urban Holes - HP Guerrilla Photopaper Campaign (GALLERY)

In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper. The urban installations were created by Publicis of Malaysia and were comprised of "holes" in the city. Each black hole was made of paper and strategically placed around the city to f… [More]



Freeconomics of Music - Coldplay's Next Single is FreeFreeconomics of Music - Coldplay's Next Single is Free

We've mentioned that freeconomics will play a major factor in future business and will be come crucial, especially in the entertainment industry, for those who want to excel. Coldplay may have been inspired by artists like Prince who gave away free CDs in the Sunday paper last year. While Coldplay… [More]



Eco Bounty Hunters - Cell Phone Recycling ContestEco Bounty Hunters - Cell Phone Recycling Contest

If you'd like to earn yourself a prestigious title like "Eco Bounty Hunter," listen up. To earn the title, you'll need to come up with an innovative way to recycle cell phones. Tim Ferriss, the author of the 4 Hour Work Week, is offering a prize for the person that thinks of the best solution. "Ho… [More]



Supermodel Bookmarks - Vlada's Style.com Lookbook (GALLERY)Supermodel Bookmarks - Vlada's Style.com Lookbook (GALLERY)

Vlada Roslyakova, known best for her distinctive, backward-leaning runway strut, has created a public look-book of all of her favourite Style.com beauty and fashions looks. Essentially, this gives fans a sneak peak into the mind of the 20-year-old Russian model and gives the public an idea of the s… [More]



Designer Clothing Exchanges - Lindsay Lohan for Visa SwapDesigner Clothing Exchanges - Lindsay Lohan for Visa Swap

When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of "Visa Swap". Visa Swap is a shop in London's Convent Gardens that, starting this summer, will start accepting used, high-en… [More]



Trapped in Self-Service Machines - Jobsintown Guerrilla Campaign (GALLERY)Trapped in Self-Service Machines - Jobsintown Guerrilla Campaign (GALLERY)

"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de. The visuals for the guerrilla ads are even more clever than the text! They campaign features a series of machines that perform automated service… [More]



First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)

Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney. The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players' life. The… [More]



Faux Strip Shows for Real Estate - Window Dancers to Sell LA Apartments (VIDEO)Faux Strip Shows for Real Estate - Window Dancers to Sell LA Apartments (VIDEO)

The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T… [More]



Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)Fitness Beer - Drinking Carlsberg Lite for Health? (VIDEO)

Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we're talking about guys, any approach won't just cut it. It must feature lots and lots of attractive girls. Entitled "Fitness Centre", the ad follows three men going to a dream fitness… [More]



Rush Hour Thought Balloons - Renault Inflatables Ad (VIDEO)Rush Hour Thought Balloons - Renault Inflatables Ad (VIDEO)

Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic. Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few s… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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