AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Computers for Boomers - Microsoft Senior PC + Ad-Funded PCs Computers for Boomers - Microsoft Senior PC + Ad-Funded PCs

Microsoft UK unveiled plans for a "Senior PC" at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users. The machine targets over 17 million UK citizens who are described as "digitally excluded". The "senior pc" will include software that manages prescriptions, and simplified processing tools. Microsoft is also working on an ad… [More]



Marketing with Stereotypes - Lamborghini: Feel Italian Wherever You Are (GALLERY)Marketing with Stereotypes - Lamborghini: Feel Italian Wherever You Are (GALLERY)

Every country has its stereotypes, and Italy is no exception. This Lamborghini ad campaign, titled Feel Italian Wherever You Are, is a great example of how cultural typecasts can be used as an advantage in marketing a brand. The images show three different views from the windows of a Lamborghini, … [More]







Baby Luxury Car Logos - Italian Minichamps Ads (GALLERY)Baby Luxury Car Logos - Italian Minichamps Ads (GALLERY)

These baby car logos and emblems are too darn cute! The Minichamps campaign features the opulent Italian brands Jaguar, Lamborghini, Ferrari and Maserati in their imagined infant stages. The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury car… [More]



Communities to Connect Travelers - TravpoolCommunities to Connect Travelers - Travpool

When you really want to optimize your private or business trips, the best way is to connect with other travelers in real life. TravPool can be seen as the first and only networking platform where people can meet live and not just on the web. So one can now talk about VIRTUALreality which is complete… [More]



Top 6 Grand Theft Auto Posts - Viral Video Games (SUPER GALLERY) (VIDEO)Top 6 Grand Theft Auto Posts - Viral Video Games (SUPER GALLERY) (VIDEO)

There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it's finally here. Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards… [More]



New Apple iPod + iTunes Commercial - Gamma (VIDEO)New Apple iPod + iTunes Commercial - Gamma (VIDEO)

One of the first stories I wrote when I joined Trend Hunter was the huge effect Apple's Macbook Air commercial had on Yael Naim's success on the charts. The song shot to the top 10 of the Billboard Hot 100 chart out seemingly of nowhere. So far, Apple has had a golden touch on all artists featured … [More]



Geisha Glam - Kylie's New Tour Look (VIDEO)Geisha Glam - Kylie's New Tour Look (VIDEO)

Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn't exactly make her look like a modern style maven. Then again, who are we to judge her? She's heralded the world over for her fashion savvy, and she wouldn't be kicking off her KylieX2008 world tou… [More]



Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)Organ Protection Fashion 3 - The Men of Marc Jacobs (GALLERY)

It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts. Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus … [More]



Offensive Candy - Fat Pig ChocolateOffensive Candy - Fat Pig Chocolate

You want to lose weight, but every time a piece of chocolate comes your way, you just can't seem to resist temptation, am I right? The Brooklyn Brothers are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest … [More]



Interactive History Lessons - The Library of Congress Experience (GALLERY)Interactive History Lessons - The Library of Congress Experience (GALLERY)

Behold the modern library experience. The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft. These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the … [More]



Celebrity Tour Guides - Celebrity Tour Guides - "Just Ask The Locals" of NYC (VIDEO)

Visiting New York? How will you know where the best late night pizza place is or what museums are actually worth checking out? Ask someone that lives there! "Just Ask The Locals" is a novel New York City tour campaign. It features about 30 celebrities familiar with the area and covers the areas of … [More]



Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dress… [More]



GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)

Grand Theft Auto IV... GTA IV... GTA4... it seems that's all we're hearing about these last few days. Released worldwide (except in Japan) for PlayStation 3 and Xbox 360 on April 29, Grand Theft Auto 4 has gamers shaking in their boots with anticipation. The Rockstar Games product is expected to b… [More]



Multicultural Models - Vogue Italia Emphasizes Black ModelsMulticultural Models - Vogue Italia Emphasizes Black Models

I was pleasantly surprised to discover that Vogue Italia's July issue will feature an almost all-black cast of models which will include British modeling sensation, 17-year-old Jourdan Dunn. The Editor-in-Chief of Vogue Italia, Franca Sozzani said, "We are using a lot of black models, like Iman, n… [More]



Cutting Edge Design Firms - The Apartment (GALLERY)Cutting Edge Design Firms - The Apartment (GALLERY)

A lot of people aspire to be designers, but in order to get mentioned on Trend Hunter, there's got to be something pretty cutting edge about your company. The Apartment definitely makes our list. The New York City design agency uses every opportunity to innovate and try new marketing, branding and… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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