AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Imperfect Luxury Pendants - Karyn Chopik Designs (GALLERY) Imperfect Luxury Pendants - Karyn Chopik Designs (GALLERY)

These beautiful, metal hearts are elegantly contrasted by glittering gem hoops dangling off each pendant. The creative talent behind this line of jewelry is Karyn Chopik, a Vancouver artist who truly understands how to ignite the visual senses. The entire line is stunning, but it was the organic-meets-luxury heart pendants that truly held me captive. Her work combines hand-forged metals with bronze and sterling silver castings, many of which are balanced with the surprising contrast of organ… [More]



Beijing Olympic Art - Song of Sand 2008 (VIDEO)Beijing Olympic Art - Song of Sand 2008 (VIDEO)

Anticipation is rising in Beijing for the Summer 2008 Olympic Games, and that excitement has translated into some pretty unique art. Song of Sand 2008, shown in the above video, is a really creative project that celebrates Chinese art forms and symbolism in conjunction with the Olympic brand. Trad… [More]







Facial Mosaics of 100 Influencers - Time 100 Cover (GALLERY)Facial Mosaics of 100 Influencers - Time 100 Cover (GALLERY)

How ingenious is this year's "Time 100" cover? Rather than use the face of the #1 position as usual, the cover depicts one face constructed from thin horizontal image strips of each of the 100 most influential people profiled inside the issue. The cover is one of five finalists, which include desig… [More]



Animal Extinction Awareness Ads - Frogs Forever at Vancouver Aquarium (GALLERY)Animal Extinction Awareness Ads - Frogs Forever at Vancouver Aquarium (GALLERY)

Want to have a glimpse of what our world would be like if frogs were to become extinct? Well, judging by the new ad campaign from Vancouver Aquarium, you will have an outbreak of bugs and insects everywhere, and that includes inside your kitchen, bathroom and your living room. According to the Vanc… [More]



Political Fashion Spoofs - Harper's Bazaar & Robin Givhan Dress Mrs. President (GALLERY)Political Fashion Spoofs - Harper's Bazaar & Robin Givhan Dress Mrs. President (GALLERY)

Harper's Bazaar ran an article in the magazine's February issue called "Dressing Mrs. President" which light-heartedly pokes fun at Hillary Clinton's fashion sense. In the article, top designers, as well as famed political fashion critic Robin Givhan, give America's would-be first female president … [More]



Blatant Rip-Offs - Terminator: Sarah Connor Ad Copies Student Work (GALLERY)Blatant Rip-Offs - Terminator: Sarah Connor Ad Copies Student Work (GALLERY)

While being "inspired by" and "paying homage" to the work of another artist is one thing, blatantly copying someone's work without crediting them is another story. The fact that it's a big player like Fox channel who is ripping the work of a student makes it much worse. The new “Terminator - Sara… [More]



Personal Jets Near Mainstream - Cirrus' The-Jet (GALLERY)Personal Jets Near Mainstream - Cirrus' The-Jet (GALLERY)

Next time you take the family for a zoom in the sky (wouldn't it be nice to do that every weekend?), leave your old Cesna in the hangar, and get them on board The-Jet by Cirrus. Crafted from alloy and composite materials, this jet accommodates seven people. It has a special two-door facility simil… [More]



Recycled Fashion + Stories - Re-ShirtRecycled Fashion + Stories - Re-Shirt

One man's trash is another man's treasure! We've all heard that saying, right? Well, a new T-shirt business is putting this quote to the test. Re-Shirt.net is an online company that takes people's old shirts (and by take, I mean through donation) and sells the shirts along with the former owners "st… [More]



Provocative Billboards - Belvedere Ads Too Racy? (GALLERY)Provocative Billboards - Belvedere Ads Too Racy? (GALLERY)

We know sex can be used to sell almost everything, we also know alcohol and sex often go hand in hand. That being said, I am still amazed by the blatant sexualization of recent alcohol campaigns. I guess my surprise stems from the fact that the risqué "rebirth of luxury" ads for Polish vodka brand… [More]



Bridal-Themed Serial Ads - Kate Moss for Agent Provocateur: Scene 1 (VIDEO)Bridal-Themed Serial Ads - Kate Moss for Agent Provocateur: Scene 1 (VIDEO)

British supermodel Kate Moss is starring in six videos for Agent Provocateur. The first of the bridal-themed videos, called White Wedding, was released on May 2. "The campaign tells the story of 'the demise of a bride's 'big day' and serialise the unravelling of the religious organisation behind i… [More]



Fake Accidents - Discovery Channel Deadliest Catch: Accident or Not? (VIDEO)Fake Accidents - Discovery Channel Deadliest Catch: Accident or Not? (VIDEO)

The Discovery Channel has been pretty successful with their web-based viral videos, so their upcoming online show, the "Deadliest Catch" is already anticipated to be a hit. The video shows a glass tank full of crabs falling and breaking, freeing hundreds of crustaceans. I'm not sure if this ad w… [More]



Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY)Garbage Seafood II - Guerrilla Campaign Packages Garbage as Seafood (GALLERY)

Imagine going to the seafood section of your grocery store to pick up shrimp or squid only to be faced with a package that looks like seafood but is actually purely garbage. This is exactly what this brilliant Surfrider guerrilla campaign did to raise awareness for the need to keep our oceans clean… [More]



Microlending Credit Cards - KivaB4B Doubles GrantsMicrolending Credit Cards - KivaB4B Doubles Grants

Kiva.org has been cited several times in Trend Hunter because the microfinance site is just so awesome! The latest from Kiva is that they partnered with Advanta Bank, one of the largest issuers of credit cards to US small business owners and entrepreneurs. In addition to looking great, when lender… [More]



Designer Homepages - iGoogle Artist Themes Include Dolce & Gabbana (GALLERY)Designer Homepages - iGoogle Artist Themes Include Dolce & Gabbana (GALLERY)

Google has recently launched the iGoogle Artist Themes in collaboration with many designers/artists such as Jeff Koons, Coldplay, Diane von Furstenberg, Dolce and Gabbana and many others to create themes to personalize your iGoogle page. As you land on the classic Google homepage, you will find a li… [More]



Origami Ads - Maone Bank Origami Money (GALLERY)Origami Ads - Maone Bank Origami Money (GALLERY)

The origami in the gallery is part of an ad campaign created by DCS advertising agency for Maone Bank of Brazil. The campaign, which uses images and shapes of animals, is supposed to illustrate that ideally, your money should multiply in conjunction with your family. I love anything origami. I t… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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