AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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The 2008 Pentawards for worldwide package design have been announced. The awards include honors for the top package designs in food, beverages, body care and luxury products.

This is a selection of some…

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This is one of my favorite trends, so I was ridiculously excited to discover that faces are hidden in jelly packaging too. Now that is seriously cool.

The triumphant blogger who informed the world of…

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Portuguese design magazine Relance uses slow motion photography in their latest ad campaign. The video represents the publications ‘compressing’ the vast world of design into their magazine.

A smashed…

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The South West Creative Association (UK) has some 200 creatives which they market cleverly by offering their product as farmed goods in a video ad. “Creative Juices Pressed with Passion” is their byline.…

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Steve…

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Pirate Queen Fashion - Helena Christensen For Agent Provocateur (VIDEO)Pirate Queen Fashion - Helena Christensen For Agent Provocateur (VIDEO)

Helena Christensen is the new Agent Provocateur model, and looks quite stunning starring in ‘Pirate Provocateur,’ the latest advertising campaign for the lingerie company. 

The brand is well known for…

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Killer Job Parodies - Career Builder ‘Time To Move On’ Ads (GALLERY)Killer Job Parodies - Career Builder ‘Time To Move On’ Ads (GALLERY)

These ads for Career Builder, a job search portal, show people who look like they are about to die or get their asses kicked at work thanks to some clever photography.

By shooting the models from calculated…

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DIY Badvertising - Attack Ad Generator (VIDEO)DIY Badvertising - Attack Ad Generator (VIDEO)

We’ve seen plenty of attack ads this election season, but none of them are quite like the do-it-yourself variety found at the Attack Ad Generator. This simple site lets you drag and drop words to create…

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Branded Boozing - The Ralph Lauren Flask (GALLERY)Branded Boozing - The Ralph Lauren Flask (GALLERY)

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The current depressing financial situation with oil prices and the federal reserve is proving to be a source of inspiration in advertising. A billboard on top of the Yinji Shopping Mall in Zhengzhou, China…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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