AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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90s Disco Puppets - Drench Ads (VIDEO) 90s Disco Puppets - Drench Ads (VIDEO)

If you're a sucker for 90s dance music, here's an ad for you. This video, featuring a disco-dancing, nerd glasses-wearing puppet in a powder blue suit, is actually an ad for Drench Spring Water. The Puppet Brains video from the Thunderbirds is backed by the catchy 90s dance hit, "Rhythm is a Dancer" by SNAP. If it weren't for the logo at the end, you'd be more likely to assume it was an ad for Red Bull. The moonwalking, dancing, spinning puppet gets even more energy after swigging on a bott… [More]



Promoting Art With Hangovers - Toronto Original Contemporary Art Party (GALLERY)Promoting Art With Hangovers - Toronto Original Contemporary Art Party (GALLERY)

I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me! The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a… [More]







Drawing With Mosquitos - Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (GALLERY)Drawing With Mosquitos - Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (GALLERY)

I am in awe of this new Malaria awareness campaign by África Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of … [More]



Cell Phone Hand Gestures - Playing Samsung: Express Yourself (VIDEO)Cell Phone Hand Gestures - Playing Samsung: Express Yourself (VIDEO)

Samsung Canada has unveiled a brilliant campaign that uses Samsung mobile phones to construct expressive hand gestures. The Playing Samsung: Express Yourself campaign, which was created by Creative Agency Cheil Worldwide, Toronto, consists of print ads, outdoor billboards and TV spots. The hand ges… [More]



Movie-Inspired Ads - Major Productions With Sony Handycam DVD (GALLERY)Movie-Inspired Ads - Major Productions With Sony Handycam DVD (GALLERY)

This Sony campaign illustrates that capturing life's special moments doesn't have to be a major production if you have the Sony Handycam DVD. The campaign consists of three print ads: Action Movie, Love Story, and Musical. While capturing true love can be tricky, and the razzle dazzle of life can b… [More]



Living Skin Building Facades - The FLARE (VIDEO)Living Skin Building Facades - The FLARE (VIDEO)

The FLARE is a building facade that allows the exterior of an edifice to "express" itself and interact with its environment, therefore acting as a living skin or membrane. The system consists of a series of tiltable metal flakes supplemented by pneumatic cylinders that can be controlled individually… [More]



Virtual Kissing - Mentos Kiss Cam (VIDEO)Virtual Kissing - Mentos Kiss Cam (VIDEO)

Mentos unveiled a rather unusual promotional site called Mentos Kiss Cam that allows you to make out with and kiss a super sexy girl or hot guy, according to your preference. If you have a webcam, all you need to do is pop a virtual Mentos in and start loving on the model. Too bad they don’t have… [More]



100 Foot LEGO Building - 50th Anniversary Tower100 Foot LEGO Building - 50th Anniversary Tower

Some people's love of LEGO doesn't fade with age, in fact, for some people, the desire to build structures out of the plastic toys becomes even stronger. To demonstrate the possibilities of the architectural models you can build, LEGO created a 100 foot building made of 500,000 plastic bricks, makin… [More]



Cupid Boot Camps - Terra Soulmate Campaign (GALLERY)Cupid Boot Camps - Terra Soulmate Campaign (GALLERY)

How cute is this campaign by dating site Terra Soulmate? The ads guarantee "The love of your life won't get away" thanks to their highly trained Cupids! I love that the typically delicate Cupid angels are being trained in rough military style to illustrate the quality of the dating site. Seeing the… [More]



Dissecting Vodka - Absolut Ad Mixes Media (VIDEO)Dissecting Vodka - Absolut Ad Mixes Media (VIDEO)

This ad for Absolut vodka shows a dissection of a bottle of vodka. What's special aboutt his ad is that although the glass dissection shown is computer-generated, the water filmed in the ad is the real deal. A balloon with the same shape as the bottle filled with water was blown up and filmed at 8… [More]



Animated Digital Billboards - LED Blade Runner-Style Ads in LAAnimated Digital Billboards - LED Blade Runner-Style Ads in LA

A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie about five times, plans two build two 14-story LED digital billboards that will mimic the monst… [More]



Interactive Store Windows - Diesel Milan Display is Very Big Brother (VIDEO)Interactive Store Windows - Diesel Milan Display is Very Big Brother (VIDEO)

Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan. … [More]



Extreme Sport Tea - House Cafe Tea Packaging (GALLERY)Extreme Sport Tea - House Cafe Tea Packaging (GALLERY)

House Café, one of Istanbul's cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging. The packets feature cut-out images at the end of … [More]



Free Music Albums - The Slip by Nine Inch Nails (GALLERY)Free Music Albums - The Slip by Nine Inch Nails (GALLERY)

Trent Reznor and the Nine Inch Nails are not only breaking the rules and challenging the stale record distribution model, they are blowing it all in the face of the record labels and music business! Nine Inch Nails are releasing their complete new album, The Slip for free. This comes hot on the he… [More]



Mothers Day Tech - AT & T Floral Cellphone Ad (VIDEO)Mothers Day Tech - AT & T Floral Cellphone Ad (VIDEO)

Gorgeous flowers open up to reveal Samsung's cell phones in this creative Mother's Day ad by AT & T. The flowers look like a mixture of glass and real flowers. They are just stunning. The song in the ad written by Lupe Fiasco is called Daydreamin' and is performed by Jill Scott. Kudos to 1stAveMac… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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