AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Dramatic Game Promos - Microsoft Xbox Gears of War 2: “Last Day” (VIDEO) Dramatic Game Promos - Microsoft Xbox Gears of War 2: “Last Day” (VIDEO)

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They create this false sense of prestige with little story lines for…

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Mandated Manners - Japan Tobacco's Behavior Recommendations for Smokers (VIDEO)Mandated Manners - Japan Tobacco's Behavior Recommendations for Smokers (VIDEO)

Japan Tobacco wants smokers to be nice and smoke nicely, so Japan Tobacco has released 73 different ads that have something to say about cigarette smokers and how they should behave.

If you are a Japanese…

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The TV spot showcases the cyclical nature of pain by…

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Christina Aguilera continues with the action-hero theme from the music video of her current hit song “Keeps Getting Better” in this commercial that promotes the release of her new best-of album, Keeps…

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Using Shock for Event Publicity - Berlin Tattoo and Piercing Convention (VIDEO)Using Shock for Event Publicity - Berlin Tattoo and Piercing Convention (VIDEO)

Berlin’s Tattoo and Piercing Convention had the right idea when they invited the most pierced woman in the world and the most tattooed woman in the world to attend the show. Elaine Davidson and Isobel…

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Banned Beer Humor - Ironic 'No Nonsense' Adverts By Peter Kay (VIDEO)Banned Beer Humor - Ironic 'No Nonsense' Adverts By Peter Kay (VIDEO)

Hilarious man Peter Kay, the star of comedy program Phoenix Knights, is known for walking the plank out into the deep sea of English irony.

This video features him in TV ads for a British lager label…

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Urban Micro Car Trickery - Toyota iQ Drives Up a Wall (VIDEO)Urban Micro Car Trickery - Toyota iQ Drives Up a Wall (VIDEO)

There’s a car stuck to the side of the building in Ginza Japan. Not really that unusual, is it? Cars fall from the sky, cars pull airplanes, etc. What makes this fascinating is the human performers that…

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Free Christmas Beer - J-Day Frenzy in Denmark (GALLERY)Free Christmas Beer - J-Day Frenzy in Denmark (GALLERY)

The Danes loves beer, especially strong brews. J-Day stands for “Julebryg-day,” a special celebration where the annual Christmas beer is released from world wide beer cooperation Tuborg, owned by Carlsberg…

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Rock 'N Roll Oil Paintings - Religious Art  'Kiss'ed With Makeup (GALLERY)Rock 'N Roll Oil Paintings - Religious Art 'Kiss'ed With Makeup (GALLERY)

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Pop Cultural Tech Differences - Hip Japanese Gadgets That Confuse Us (GALLERY)Pop Cultural Tech Differences - Hip Japanese Gadgets That Confuse Us (GALLERY)

“Made in Japan” used to have a negative connotation, but now that everything is made in China, Japan is being forced to compete in the global market based on clever, unusual and fun products. They can…

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These stunning Christmas trees designed by celebrities including actresses Julianne Moore, Brooke Shields, Angie Harmon and Eva Longoria Parker and her husband Tony Parker, are being auctioned online this…

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Did you know that there is a thing called wrap rage? Sure you did. Almost everyone has lost it at some point while trying to take something out of its packaging. Plastic wrapped. Air-tight. Dozens of wire…

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Bouquets Of Cannabis - PR Mail-Out For ‘Weeds’ TV ShowBouquets Of Cannabis - PR Mail-Out For ‘Weeds’ TV Show

This blows (no pun intended) all PR mail-outs that have gone before this one out of the water.

The cannabis bouquets were sent out to promote the US TV show ‘Weeds’, and I LOVE everything about it.

Bouquets…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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