AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Using Vampires to Sell Newspapers - Free 'Twilight' Poster Promos (GALLERY) Using Vampires to Sell Newspapers - Free 'Twilight' Poster Promos (GALLERY)

The newspaper industry is taking advantage of ‘Twilight’ anticipation to sell more papers. Many newspapers across the country today are including a free promo poster for the movie.

The gratis posters…

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Guerrilla Album Campaigns - UltraSuperNew’s ‘The Last Shadow Puppets’ Promo (VIDEO)Guerrilla Album Campaigns - UltraSuperNew’s ‘The Last Shadow Puppets’ Promo (VIDEO)

UltraSuperNew is a Tokyo-based PR firm that specializes in new media campaigns. In a promo for The Last Shadow Puppets, UltraSuperNew unleashed two gorilla actors fitted with sandwich-style signs on the…

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Movie-Inspired Timepieces - The Omega Seamaster ‘Quantum of Solace’ Watch (GALLERY)Movie-Inspired Timepieces - The Omega Seamaster ‘Quantum of Solace’ Watch (GALLERY)

Now that the anxiously-awaited James Bond film ‘Quantum of Solace’ has had its theatrical release in the U.S., the 007-related merchandising like this James Bond watch is starting to roll out.

This cool…

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Spy Movie Satires -  Sarah Silverman as Jane Bond for Harper's Bazaar (GALLERY)Spy Movie Satires - Sarah Silverman as Jane Bond for Harper's Bazaar (GALLERY)

Comedian Sarah Silverman stars in a satire of the James Bond movie series for Harper’s Bazaar in which she sports haute couture garments and accessories from designers like Dolce and Gabbana, Bottega Veneta,…

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Guerrilla Shoe Repair Ads - Modern Shoe Hospital Bandage Campaign (GALLERY)Guerrilla Shoe Repair Ads - Modern Shoe Hospital Bandage Campaign (GALLERY)

The Modern Show Hospital and the Target ad agency have created this sticky guerrilla ad campaign to “remind people of their services.” Bandages which have been designed to blend into the sidewalk have…

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Homosexuality vs. Mutated Humans - Sexual Diversity Ads: What is Weird For You? (VIDEO)Homosexuality vs. Mutated Humans - Sexual Diversity Ads: What is Weird For You? (VIDEO)

These ads for Mix (Sexual Diversity Film Festival) present you with images of gay couples and mutated weird human bodies with the question, “What is weird for you?”

The witty campaign by Neogama/BBH,…

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Starbucks-Inspired Garbage Cans - The Coffee Cup Rubbish Bin (GALLERY)Starbucks-Inspired Garbage Cans - The Coffee Cup Rubbish Bin (GALLERY)

The Coffee Cup Rubbish Bin is the perfect addition to any office of a Starbucks fanatic. This garbage can comes complete with a realistic lid and looks astoundingly like a coffee cup from the famed java…

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28 Viral Gender-Bending Products + News - From Transgender Scarevertising to Unisex Jewelry (CLUSTER)28 Viral Gender-Bending Products + News - From Transgender Scarevertising to Unisex Jewelry (CLUSTER)

The line between traditional gender roles is increasingly becoming blurred in modern society. Such gender-bending isn’t solely observed within the GLBT community, especially as females continue to advance…

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Women as Corks - Martini 'Blu Party' Campaign (GALLERY)Women as Corks - Martini 'Blu Party' Campaign (GALLERY)

Four beautiful ladies in blue ball gowns attended a ‘Blu Party’ held by Martini. The sparkling Italian wine producer, with help of advertising agency Armando Testa, has created this artistic promotion.…

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Adult Stars as Models - Kris Van Assche Ad Campaign (GALLERY)Adult Stars as Models - Kris Van Assche Ad Campaign (GALLERY)

Trend Hunter has seen pretty much everyone become a model in 2008, from gypsies and rockers to peasants and bloggers. Now we can add male adult stars to that list. And we’re not talking about just any…

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Stainless Steel Cars - Retro Automotive PR (GALLERY)Stainless Steel Cars - Retro Automotive PR (GALLERY)

I am a fan of old cars, as you may already know, so I got massively excited when I found this collection of retro stainless steel beasts.

The date back to the 1930s when an early stainless steel producer…

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Coffee Branding Parodies - Coffee Branding Parodies - "What if Starbucks Marketed Like a Church?" (VIDEO)

This five-minute video of “What if Starbucks marketed like a church?  A Parable,” was boringly funny. 

Instead of planting seeds of the holy word, beans are planted.  A tithe tray is replaced with a…

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Veiled Print Ads - Identical Campaigns from Chevrolet, Nissan and VW (GALLERY)Veiled Print Ads - Identical Campaigns from Chevrolet, Nissan and VW (GALLERY)

This series of nearly identical print ad campaigns for the Chevrolet Lumina, Nissan 4x4 and Volkswagen Touareg all feature the Tuareg, a semi-nomadic people that inhabit North Africa and parts of the Sahara…

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Customized Viral Video Promotions - 'Girl in Your Shirt' (VIDEO)Customized Viral Video Promotions - 'Girl in Your Shirt' (VIDEO)

Smack! If you are a sweet young thing, that is the sound of you hitting your forehead and saying, “Why didn’t I think of this?”

Companies send swag to Jenaé of Girl in Your Shirt--naturally, including…

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Outrageously Dangerous Stunts - Death-Defying World Record Dive (VIDEO)Outrageously Dangerous Stunts - Death-Defying World Record Dive (VIDEO)

A Chinese man has just booked himself a place in the Guiness Book of Records as he achieved a record-breaking dive from a height of 12.19m after launching himself from the top of the Diaoshuilou waterfall…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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