AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Origami Ads - Maone Bank Origami Money (GALLERY) Origami Ads - Maone Bank Origami Money (GALLERY)

The origami in the gallery is part of an ad campaign created by DCS advertising agency for Maone Bank of Brazil. The campaign, which uses images and shapes of animals, is supposed to illustrate that ideally, your money should multiply in conjunction with your family. I love anything origami. I think the ancient Japanese tradition is such a beautiful art. It is amazing how paper can be folded and manipulated to create amazing, gorgeous works of art. Check out some more Origami: [More]



Four Legged Eco Teachers - Animals Planet Green Lessons (VIDEO)Four Legged Eco Teachers - Animals Planet Green Lessons (VIDEO)

Animal Planet has released an awareness campaign in which cartoon animals offer viewers lessons on how to save the planet. There are six hilarious, short clips on their website, teaching things like how eating a healthy diet actually reduces green house gases as well as a range of other ways to help… [More]









Controversial Billboards - Disney Ad Shows Little Girl in LingerieControversial Billboards - Disney Ad Shows Little Girl in Lingerie

Disney just cannot catch a break these days! Hot on the heels of the recent Miley Cyrus Vanity Fair drama comes news of this racy Disney billboard in Beijing. The billboard shows a girl that looks about 10 or 11 years old in skimpy underwear playing with Minnie Mouse hand puppets. While not explici… [More]



Sex and the City Lingerie - Own Samantha's Pearl ThongSex and the City Lingerie - Own Samantha's Pearl Thong

Since the show first aired, Sex and the City has hugely influenced fashion. Now with the launch of the new movie, designers are making it even easier by creating fashion pieces inspired directly by the show. It is the stylish dresses, shoes and lingerie that keep Sex and the City interesting and m… [More]



Political Talking Boxes - Caja de Ruidos Ads (GALLERY)Political Talking Boxes - Caja de Ruidos Ads (GALLERY)

Caja de Ruidos, or talking box, is the name of this ad campaign for a public speaking and locution lessons business. The message the ads try to convey is that you should pay attention to how you communicate your thoughts and ideas when in public. The clever ad uses caricatures of George W. Bush wh… [More]



Chinese Oreos - Kraft Reformulates Cookie For New Market (VIDEO)Chinese Oreos - Kraft Reformulates Cookie For New Market (VIDEO)

Although extremely popular in North America, the Oreo cookie proved not to be so well received when it was first introduced to the Chinese market. It turns out that the Chinese generally found the original version of the cookie too sweet, the traditional round shape was very different than the more … [More]



Merging Fashion and Technology - Vogue: Merging Fashion and Technology - Vogue: "Let's Get Digital" (GALLERY)

Tech-infused fashion is embodying a new lifestyle reality. In recognition of that movement, Vogue wants to get digital. That's the fashion magazine's claim in an editorial feature in this month's U.S Vogue titled, Let's Get Digital. The editorial expresses the opinion that fashion and function can … [More]



Creative Leadership - Business ImprovisationCreative Leadership - Business Improvisation

Improvisation is the process of accessing and applying creativity to a situation in real time. It is the ability to converge composition, creativity and execution to achieve success. Creativity can be defined as the ability to transcend traditional ideas, rules, and relationships; creativity brings … [More]



Graphic Plays on Words - Scrabble Ads (GALLERY)Graphic Plays on Words - Scrabble Ads (GALLERY)

These ads for Scrabble are quite clever, going to show how different people's minds can create very different results from the same possibilities. The first image shows the letter G, D and O and depicts a dog portrayed as if he were a god. Another shows an image of a Da Vinci-style art rat, and a … [More]



Celebrity PSAs II - Will Ferrell & Jennifer Aniston for Burma (VIDEO)Celebrity PSAs II - Will Ferrell & Jennifer Aniston for Burma (VIDEO)

"With great power comes great responsibility," and that is true for holding celebrity status as well. Hollywood A-listers have a huge influence on people, so it's great to see stars like Will Ferrell use their fame for a good cause. The Anchorman star is known for his funny ways, but through these… [More]



Fashion For Human Rights - Darfur Organization Spoofs Louis Vuitton, Gets SuedFashion For Human Rights - Darfur Organization Spoofs Louis Vuitton, Gets Sued

Danish artist Nadia Plesner is getting sued by Louis Vuitton for using the name and logo of the French fashion house in a defamatory fashion line. Plesner, who runs the Simple Living campaign in support of the victims of Darfur, sells products with images of a naked child carrying a Louis Vuitton-st… [More]



Body-Integrated Phones - Neonode N2: No Buttons, All You (GALLERY)Body-Integrated Phones - Neonode N2: No Buttons, All You (GALLERY)

I'm loving these "No buttons, all you" print ads for the Neonode N2 Mobile Phone which follows the iPhone's formula in discarding all physical buttons. The campaign shows you how the phone stops being an accessory and becomes an integral part of you, a part of your body. I particularly like the on… [More]



Trapping Alcoholics in Glasses - Anti-Bing Drinking Campaign: Was It Worth It? (GALLERY)Trapping Alcoholics in Glasses - Anti-Bing Drinking Campaign: Was It Worth It? (GALLERY)

"It's not the drinking - It's how we're drinking." That is the message of a new anti-binge drinking campaign by The Alcohol Advisory Council of New Zealand. Posting the question, "Was last night really worth it?" the campaign illustrates the social and health side-effects drinking too much can have… [More]



Real Toys Become Virtual - Lego Universe MMOG (GALLERY)Real Toys Become Virtual - Lego Universe MMOG (GALLERY)

It seems kids today are no longer satisfied with any kind of toy if it doesn't have an online component, and that includes Lego. Did you know kids spend 5 billion hours playing with Lego each year? That number could double, triple or even increase 10 fold with the launch of a new massive multiplay… [More]



Round-the-World Green Flights - Solar-Cell Hy-Bird (GALLERY)Round-the-World Green Flights - Solar-Cell Hy-Bird (GALLERY)

The Hy-Bird, a hydrogen-powered electric airplane that gets 10% of its power through solar-cells, is made of super-lightweight (and expensive) carbon fibre. The French company behind it, Lisa Airplanes, states that the power system will allow the plane to circumnavigate the globe in 3,000 km stages.… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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