AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Torture Games - Online Video Games Getting More Violent Torture Games - Online Video Games Getting More Violent

If the chainsaw scene in Scarface was your favorite and you have all the Saw movies, then Torture Game 2 may bloody well be just for you chap. If not, you're going to be horribly offended and SHOCKED at the increasing trend towards ULTRA graphic violence. Jam spears through a guy hanging by ropes, fire a shotgun blast at him, comb his legs with a… [More]



Sports Commentators as Players - 'NTV Spor' Analysts are IN the Action (GALLERY)Sports Commentators as Players - 'NTV Spor' Analysts are IN the Action (GALLERY)

This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action. Created by TBWA Istanbul, the… [More]







Hilarious Indoor Tennis Battles - Roger Federer for Nike (VIDEO)Hilarious Indoor Tennis Battles - Roger Federer for Nike (VIDEO)

Tennis champion Roger Federer is seeded number one in the world and in addition to his great athletic skills, he also has superhuman powers. Or so it seems from the latest Nike commercial which pairs the… [More]



Cut-Out Mustaches - Nike Vintage Shows Love for Retro Facial Hair (VIDEO)Cut-Out Mustaches - Nike Vintage Shows Love for Retro Facial Hair (VIDEO)

Nike knows consumers think retro is hip, but the sports brand wants to be the one to bring the mustache back. They want to revive the age of sports in which the mustache played an integral role in the… [More]



Race Car Sponsorship for Beginners - Sponsor 1 Race at a TimeRace Car Sponsorship for Beginners - Sponsor 1 Race at a Time

How the hell do you sponsor a race car? You visit QuarterPanelMedia.com, a motorsports sponsorship marketplace, that’s how. Quarter Panel Media is the first of its kind, offering potential sponsors the… [More]



Custom Adult Tree Houses - Baumraum Architects (GALLERY)Custom Adult Tree Houses - Baumraum Architects (GALLERY)

The Germany-based company, Baumraum, designs and builds treehouses. Not the cookie-cutter, kiddy ones, but the super expensive, custom-built ones. They boast being able to build a house in any tree. Should… [More]



War-Themed Restaurants - War-Themed Restaurants - "Buns and Guns" in Beirut (GALLERY)

A restaurant in Beirut is building off Lebanon's war torn devastation by introducing a military theme. The "Buns and Guns" restaurant offers everything from bullet-shaped menus to a soundtrack of explosions… [More]



Google TV Ads - Family Guy Roll-Over Ads (VIDEO)Google TV Ads - Family Guy Roll-Over Ads (VIDEO)

Family Guy video ads can now show up on any website or blog that uses Google AdSense (including Trend Hunter).  The Google TV ads require no special action by the website or blog owner. Thousands of websites… [More]



Swedish Cell Phone Racing - Bizarre LG Vibration Games (VIDEO)Swedish Cell Phone Racing - Bizarre LG Vibration Games (VIDEO)

"Phone Racing", a new mobile phone craze, is sweeping Sweden. It's stupid, yet fascinating. Swedish cell phone owners are putting their mobile devices to the test by participating in cell phone races.… [More]



Defaced Film Posters - Dark Knight Promo Posters (GALLERY)Defaced Film Posters - Dark Knight Promo Posters (GALLERY)

This is the latest poster for the The Dark Knight movie due for theatrical release in the USA on July 18th. The amount of viral publicity created for this film in the form of posters, trailers, videos,… [More]



Pay-What-You-Want Restaurants - Zebrano Leaves Price Up To YouPay-What-You-Want Restaurants - Zebrano Leaves Price Up To You

It worked in the music industry for Radiohead, but can the pay-what-you-want concept work in the food industry too? A innovative London restaurant is ready to make a bold move by offering a "pay what you… [More]



Diamond-Filtered Alcohol - Diamond Standard VodkaDiamond-Filtered Alcohol - Diamond Standard Vodka

I would file this alcoholic beverage under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order… [More]



Hands-Free Law Virals - Messing with Driving Instructors 2 (VIDEO)Hands-Free Law Virals - Messing with Driving Instructors 2 (VIDEO)

The new hands-free laws in California and Washington has been a hot topic for a while, but now that it's official drivers can't use their cell phones, there is even more related innovations, including… [More]



Carved Vegetable Bikinis - The 'Big Is In' Campaign by Magimix (GALLERY)Carved Vegetable Bikinis - The 'Big Is In' Campaign by Magimix (GALLERY)

'Big Is In' campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. Food carving has been seeing a resurgence in recent days, and here we see eggplants,… [More]



Celeb Bashing Over Animals - Pamela Anderson Calls Jessica Simpson a B* (GALLERY)Celeb Bashing Over Animals - Pamela Anderson Calls Jessica Simpson a B* (GALLERY)

What does one big breasted celebrity blonde say to another? According to the press, if it’s Pamela Anderson speaking about Jessica Simpson, it’s that she’s a “[bleep] and a wh_re.” Anderson has… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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