AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Forehead Advertising Pioneer Andrew Fischer is 'Ad' it Again Forehead Advertising Pioneer Andrew Fischer is 'Ad' it Again

OMAHA, Neb., Jan. 9 /PRNewswire/ -- Andrew Fischer a.k.a. the "Forehead Guy," who received international attention after successfully marketing and selling advertising space on his forehead, earning over $50,000 last January by wearing a temporary tattoo, has just announced plans to make his forehead available for corporate branding once again. After receiving thousands of emails from fans and potential advertisers over the course of 2005, he has decided to make his 30-day head turning campaign … [More]



Satellite Radio and the Stern EffectSatellite Radio and the Stern Effect

Last week, Sirius announced that it had granted Mr. Stern and his manager more than 34 million shares of common stock, currently worth about $225 million, because certain subscriber levels had been reached. That is on top of the $500 million that Sirius had already agreed to pay Mr. Stern for his sa… [More]







The Google Video Store. What's Next?The Google Video Store. What's Next?

Google announced at the 2006 Consumer Electronics Show plans to open the Google Video Store, an open video marketplace that will enable customers to buy and rent video content from various television networks, a professional sports league, cable programs as well as independent producers and film mak… [More]



Branson launches Virgin Comic with India appeal.Branson launches Virgin Comic with India appeal.

The new year's begun with a Bang! Sir Richard Branson and Virgin Books Limited have announced a new entertainment partnership with world-renowned author Deepak Chopra, acclaimed filmmaker Shekhar Kapur and South Asia's leading publisher of comic magazines, Gotham Entertainment Group LLC. The part… [More]



Mercedes Benz: Most Rapped About Brand in 2005Mercedes Benz: Most Rapped About Brand in 2005

Car, gun, fashion and booze labels populate list of 100 most popular brands in year's rap hits. Mercedes received 100 mentions, while Nike came in second with 63 mentions and former No. 1 Cadillac took third with 62, according to American Brandstand 2005, a report by Agenda Inc., a San Francisco-ba… [More]



Virtual Product Placement: Digital Placement in TV ShowsVirtual Product Placement: Digital Placement in TV Shows

Viewers of the April 25 episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they didn't see was that the box didn't really exist, at least not on the set. The Club Crackers box was inserted into the sce… [More]



Plop, Plop: Jingles Drop: The End of The Jingle Era?Plop, Plop: Jingles Drop: The End of The Jingle Era?

Remember jingles? Of course you do. You "wish you were an Oscar Mayer wiener". But that's old. "Ad jingles are on the wane, overtaken by pleasingly familiar commercial standbys like the Stones' "Start Me Up," which Microsoft enlisted to sell Windows. Advertisers say they're totally out, gone the… [More]



TV Commericals Clean Up and Dumb Down - Trends Since 2003TV Commericals Clean Up and Dumb Down - Trends Since 2003

This is what TV advertising aimed at men looked like, circa 2003: Two fetching young women, sitting in an outdoor cafe, begin to argue about the merits of Miller Lite beer. The argument quickly escalates into a hair-pulling, clothes-ripping brawl. The women, now half-naked, tumble into a fountain, t… [More]



Western Brands Win First Ever Piracy Suit in BeijingWestern Brands Win First Ever Piracy Suit in Beijing

HONG KONG Chanel, Prada and three other luxury goods companies have won China's first copyright verdict against a shopping mall landlord, their lawyer said. Beijing Xiushui Haosen Clothing Market, a landlord at the Silk Street shopping mall in Beijing, failed to stop vendors from selling goods kno… [More]



Macho Packaging For Male Moisturizer - A WinnderMacho Packaging For Male Moisturizer - A Winnder

What started out as a tiny outfit supplying hand moisturizing creams for farmers and laborers in rural California has now turned into a multi-million dollar business, thanks to packaging that looks like traditional shoe polish and a product that works. O'Keeffes' Working Hands may not be a househo… [More]



Assvertise / Assvertising - Exactly What You Think: Everything is a Billboard (GALLERY)Assvertise / Assvertising - Exactly What You Think: Everything is a Billboard (GALLERY)

You knew this was coming, so why are you in shock? A new company, Ass-Vertise / Assvertise is already landing new clients with its innovative human-ass billboards. Stare at the bum of an appealing lady OR man in NYC, and you'll find yourself reading ads, including those shown for the New York Heal… [More]



Million Dollar Homepage: Almost Sold OutMillion Dollar Homepage: Almost Sold Out

If you haven't already seen it, The Million Dollar Homepage was an internet phenomenon where you could buy one pixel of advertising space for $1. $990,000 later, and the site is almost full. Bet you wished it was your idea... [More]



Coca-Cola M5 Visual Rebranding ProjectCoca-Cola M5 Visual Rebranding Project

Coca-Cola is now focused on design, and recently commissioned The Designers Republic (UK), Lobo (Brazil), MK12 (USA), Rex and Tennant McKay (South Africa), and Caviar (Japan) to provide unique new bottle designs. The project, named M5, is based on a visual rebranding project targeting young stylish … [More]



Nike iD Design Lab: Open to Public Through a Lottery SystemNike iD Design Lab: Open to Public Through a Lottery System

Go to Nike's 255 Elizabeth Street store in Manhatten and you might find yourself getting bounced. Entry is restricted to those with an appointment, and appointments are restricted to those with an invitation. The rumor is that the iD Design Lab will be available to the public via a lottery sometim… [More]



Fruit Tattoos: Natural Light Labelling Eliminate Fruit StickersFruit Tattoos: Natural Light Labelling Eliminate Fruit Stickers

"Those annoying adhesive labels. If you are a grower, packer or retailer, too many of them fall off the fruits and vegetables that you send to market. If you are a consumer, they are an aggravation to remove, oftentimes damaging the fruit and clinging to your hands, kitchen counters, clothes, or chi… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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