AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY) Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY)

Actress Alicia Silverstone stripped down to her birthday suit for PETA's latest campaign. PETA, or People for the Ethical Treatment of Animals, is an organization against animal cruelty. The new campaign… [More]



Avatars For The Blind - Irish IBM Students Brighten Second LifeAvatars For The Blind - Irish IBM Students Brighten Second Life

The blind demographic has been missing out on simulated life in the virtual world, but Irish IBM students hope to change that. “The students have designed an audio equivalent of the virtual world using… [More]







Virtual Flickr Safari - Astra Photo Journeys (GALLERY)Virtual Flickr Safari - Astra Photo Journeys (GALLERY)

UK company, Astra has teamed with Flickr to create a new virtual adventure that lets you explore eight million photos and stranger's memories from around the world. Hop in your car (on the right side,… [More]



Turning Buildings Into LED Ads - Mediamesh & IllumeshTurning Buildings Into LED Ads - Mediamesh & Illumesh

A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows).… [More]



Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign (VIDEO)Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign (VIDEO)

Saatchi & Saatchi's Don't Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of… [More]



Wash Dirty Women - Sexy Lynx Marketing (VIDEO)Wash Dirty Women - Sexy Lynx Marketing (VIDEO)

Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to "wash"… [More]



Anti-Sugar Daddy Campaign - Uganda (GALLERY)Anti-Sugar Daddy Campaign - Uganda (GALLERY)

Uganda has released a new campaign to promote awareness for the dangers associated with cross-generational sex. As the demand for luxury items increases, girls as young as 9 are finding sugar-daddies to… [More]



Ramadan Frappucino - Starbucks Caters To Muslims (GALLERY)Ramadan Frappucino - Starbucks Caters To Muslims (GALLERY)

Starbucks has specialized in culture-specific drinks in the past, like the red bean Frappucino in China, but now they've moved to the Muslim culture. To celebrate Ramadan this year, the coffee company… [More]



Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)

It seems Carl's Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the… [More]



Diet Coke Design Cans - Inspired By Irish DesignersDiet Coke Design Cans - Inspired By Irish Designers

Diet Coke has released six limited edition "design cans" in their latest marketing attempt to tap the "exclusivity" demand of today's consumer. The artsy illustrations were done by some of Ireland's top… [More]



Burger King Potato Snacks - Fries In Your CupboardBurger King Potato Snacks - Fries In Your Cupboard

Burger King has eliminated the need to hit up their drive-thrus—now you can get your fry fix without even leaving the home. The junk food chain has invented French-fry-shaped potato snacks, ketchup included.… [More]



Fight For Kisses Commercial - Dad Battles Baby In Wilkinson Ad (VIDEO)Fight For Kisses Commercial - Dad Battles Baby In Wilkinson Ad (VIDEO)

A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife… [More]



Male Mail - South Park Cards For Men (VIDEO)Male Mail - South Park Cards For Men (VIDEO)

Greeting cards traditionally have been marketed towards women, so American Greetings spent six months analyzing the differences between male and female perceptions of humour. The Comedy Central line was… [More]



User-Generated TV - I Hate Young People (VIDEO)User-Generated TV - I Hate Young People (VIDEO)

Older generations just don't understand why today's youth do what they do. A new project called I Hate Young People is collecting user-generated stories to create a television pilot. It pits young against… [More]



When They Least Expect It - Mortein Ad (VIDEO)When They Least Expect It - Mortein Ad (VIDEO)

These computer-generated ads for Mortein bug killer spray are fantastic! The first image features an ant laying in bed while perusing an issue of Cute Ant, obviously the male magazine of choice in the… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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