AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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iDont's - The iPod Backlash iDont's - The iPod Backlash

"I dont wanna plan my life around my batteries" is just one of the provocative statements from iDon't, the anti iPod campaigners. But they're not simply frustrated consumers, they're flogging their own MP3 player and causing controversial debate across the blogosphere in London. [More]



Headvertising - Using Video Helmets for PromotionHeadvertising - Using Video Helmets for Promotion

A Japanese company, Suntory, is promoting its food and beverage company by sponsoring people to walk around the city in space suits with helmets that show videos of the product. Wow. ......only in Osaka. [More]







Nike + iPod Sport Kit - Track Your Performance while you GrooveNike + iPod Sport Kit - Track Your Performance while you Groove

Match made in heaven? Nike and Ipod have teamed up to offer the Nike+iPod Sport Kit, which offers the ultimate workout and training session. Online software, allows you to keep track of your running performance… [More]



Wine in Eco-Friendly Tetra Packaging by French RabbitWine in Eco-Friendly Tetra Packaging by French Rabbit

After posting the innovative wine bottles by Voga, I realized that I need to make sure I also report the innovative packaging by French Rabbit, a new label which has defined itself by packaging wine in… [More]



Innovative Wine Bottles by Voga ItaliaInnovative Wine Bottles by Voga Italia

Voga Italia is one of several wine makers differentiating their product positioning by packing wine in innovative new bottles. The $15 Voga Pino Grigio is shown here in its stylish glass container. Voga… [More]



Levi's Truth BoothLevi's Truth Booth

Jumping on consumer trend for user-generated content and to coincide with the launch of Levi's customised range in Singapore, Levi's have developed a "confession booth" offering consumers the opportunity… [More]



U.S. Produces Anti-Suicide Bombing Ad for IraqU.S. Produces Anti-Suicide Bombing Ad for Iraq

LOS ANGELES (Reuters) - A simulated suicide bombing will be filmed in downtown Los Angeles this weekend in a campaign by prominent Iraqis who want to dissuade the bombers who have wreaked a devastating… [More]



Nike Joga3 Soccer Ball Vending MachineNike Joga3 Soccer Ball Vending Machine

What's new from Nike? Soccer Ball Vending Machines! At Chelsea Piers in NYC, balls are often lost after big goals are scored.. Now, the geme doesn't have to stop. I suppose the machines also cater to… [More]



Square One Organic VodkaSquare One Organic Vodka

Class up your vodka collection with Square One Organic Vodka. Square One claims to be the world's first certified organic rye vodka. The design is uber hot with sleek lines to match the smooth organic… [More]



$25 Video Business Card (and Gaming Device)$25 Video Business Card (and Gaming Device)

About the size of a credit card and not much thicker, the introduction of the US$25 rCard is quite an important step in the evolution of disposable, giveaway and promotional items. Streaming video and… [More]



Mobile Phone Controlled Interactive MannequinMobile Phone Controlled Interactive Mannequin

The opening of the Digital Retailing Expo in Chicago today will see the launch of the World's first mobile-enabled digital interactive mannequin. The digital mannequin allows consumers to customize the… [More]



US Army gets into Video GamingUS Army gets into Video Gaming

The US Army has found a new way to raise its profile and attract new recruits: through an online video game. The game, entitled America's Army, simulates both combat and life in the military service.… [More]



Books as BillboardsBooks as Billboards

One of the hottest trends in Japan right now is book jackets - not just ordinary brown paper jackets, but ones made of high-quality paper and sporting elaborate and colorful designs. This new breed of… [More]



Nike Donates $500,000 Field Made of Recycled Running ShoesNike Donates $500,000 Field Made of Recycled Running Shoes

Nike has created a $500,000 track made entirely from recycled running shoes. The facility features a basketball court and running track. "We've discussed everything from soccer fields to Lord knows what.… [More]



It's all About Style. Apple's New Line of Fashionable LaptopsIt's all About Style. Apple's New Line of Fashionable Laptops

Apple's line of laptops aimed at consumers took a leap forward this week when the company released its new MacBook model. Intended to replace the slower iBook laptops, the new MacBooks have either a 1.8-gigahertz… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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