AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Romantic Cafe Fashion Ads - Kate Moss & Gaspard Ulliel for Longchamp (GALLERY) Romantic Cafe Fashion Ads - Kate Moss & Gaspard Ulliel for Longchamp (GALLERY)

The ever ubiquitous Kate Moss stars alongside French actor Gaspard Ulliel in the new ad campaign for Longchamp Fall/Winter 08-09. The stylish black and white campaign was shot by Alas & Piggott with a theme of romance in a coffee shop. When I call Moss ubiquitous, I am truly not exaggerating. In addition to this Longchamp campaign, she currently stars… [More]



Consumer Product Placement - Sprint's Samsung Instinct Ad (VIDEO)Consumer Product Placement - Sprint's Samsung Instinct Ad (VIDEO)

Spring has launched a new advertising campaign for the Samsung Instinct, a cell phone touted to be an "iPhone killer". Spring put a great twist on going public by combining it with blatant product placement… [More]







Photos Made of Real Grass - HSBC’s Wimbledon BillboardsPhotos Made of Real Grass - HSBC’s Wimbledon Billboards

In celebration of the partnership between HSBC Bank and the Wimbledon tennis tournament, JWT London created this amazing “grass photographs” billboard using an innovative grass-growing process. The… [More]



Batman Pizza - The New Gotham City Pizza at Domino's (VIDEO)Batman Pizza - The New Gotham City Pizza at Domino's (VIDEO)

Domino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is… [More]



Guerrilla Ads in Urinals - Battery Energy Drink Campaign (GALLERY)Guerrilla Ads in Urinals - Battery Energy Drink Campaign (GALLERY)

This new guerrilla campaign for Battery Energy Drink uses urinals as a medium to promote the strength of the product. Trend Hunter has previously featured a similar campaign for Eisenbahn Strong Golden… [More]



Meat Camouflages - The Magic Salad Plate (VIDEO)Meat Camouflages - The Magic Salad Plate (VIDEO)

According to Australian meat pie maker Four‘N Twenty, the ladies like a man that eats salad for lunch. With this in mind, the company has invented what they call a, “miracle of modern science that… [More]



Download Music to Fight Aids - Project (RED) Music SubscriptionDownload Music to Fight Aids - Project (RED) Music Subscription

If you're the ethical type who pays to download music, you'll like the enticing new service being offered by the Project (RED) fund. In September the nonprofit organization will launch a music service… [More]



Age Appropriate Styling - Kylie Minogue Retires Her Sexy Image (GALLERY)Age Appropriate Styling - Kylie Minogue Retires Her Sexy Image (GALLERY)

Kylie Minogue is the queen of brand revival, and now she's ready for her biggest physical transformation thus far. Kylie, now 40, has been known to crank up the spice on her stage costumes, as well as… [More]



Top 25 Most Unique Dining Experiences in the World (SUPER GALLERY)Top 25 Most Unique Dining Experiences in the World (SUPER GALLERY)

Awe-worthy dining experiences look different around the world, but it isn't just region or culture that set the most innovative restaurants apart from the rest. In order to make this list, the establishments… [More]



Political Fusion Portraits II - Obama-Lincoln Now in Color (VIDEO)Political Fusion Portraits II - Obama-Lincoln Now in Color (VIDEO)

Just in time for the 4th of July, Agitprop specialist Ron English created large-scale, colorized versions of his controversial Obama-Lincoln fusion portrait and splattered them across Boston. The oversized… [More]



Using Live Pigeons in Billboards - MSN Live Search 'Hutch' Campaign (VIDEO)Using Live Pigeons in Billboards - MSN Live Search 'Hutch' Campaign (VIDEO)

Now this is what I call a unique outdoor advertisement! MSN Search India unveiled this awesome billboard a few months ago to celebrate its integration with Indian mobile network, Hutch. Here's the twist:… [More]



Demolition by Fireworks - Hotel Destruction as Entertainment? (VIDEO)Demolition by Fireworks - Hotel Destruction as Entertainment? (VIDEO)

Instead of July 4 fireworks, we're showing you one of the best ways to celebrate in style: hotel trashing. Staged hotel trashing has been offered at accommodations around the world, including luxurious… [More]



Mega Branding Changes - Walmart Adds Asterisk to LogoMega Branding Changes - Walmart Adds Asterisk to Logo

Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up. I know a lot of Trend Hunter readers work in the world of marketing/branding. That… [More]



Torture Games - Online Video Games Getting More ViolentTorture Games - Online Video Games Getting More Violent

If the chainsaw scene in Scarface was your favorite and you have all the Saw movies, then Torture Game 2 may bloody well be just for you chap. If not, you're going to be horribly offended and SHOCKED… [More]



Sports Commentators as Players - 'NTV Spor' Analysts are IN the Action (GALLERY)Sports Commentators as Players - 'NTV Spor' Analysts are IN the Action (GALLERY)

This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action. Created by TBWA Istanbul, the… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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