AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Emotional Meat - Personified Cold Cuts Emotional Meat - Personified Cold Cuts

This cute little marketing trick would be memorable in any deli or butcher shop!  The face-bearing pork is fun, and might even be delicious.

Who wouldn’t pay attention to the smiling character who becomes distorted while cooking?  Definitely an amusing touch to add to snack time, or a good way to encourage kids to help in the kitchen!

Another possible…

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Action Hero Soda Promotions - Coca-Cola Zero Zero 7 (VIDEO)Action Hero Soda Promotions - Coca-Cola Zero Zero 7 (VIDEO)

James Bond is changing his drink of choice from the famous vodka martini (shaken, not stirred) to Coca-Cola Zero. But don’t worry, the tech-savvy spy is not a recovering alcoholic now. Coca-Cola UK has…

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Comedian Tech Endorsements - Seinfeld for Microsoft (UPDATE) (VIDEO)Comedian Tech Endorsements - Seinfeld for Microsoft (UPDATE) (VIDEO)

Jerry Seinfeld and Bill Gates are working together to promote Microsoft.

This 90 second commercial aired on network TV and is the work of French Director Michel Gondry. In the commercial, Seinfeld and…

[More]



15 Meter Tall Spiders - La Machine Theatre Robots (VIDEO)15 Meter Tall Spiders - La Machine Theatre Robots (VIDEO)

A 15 meter tall mechanical spider has been spotted on the side of an unused office block in Liverpool, England. The 37 tonne robot is a character in a five day street theatre that is believed to start…

[More]



1 Euro Homes - Sicily Quake-Damaged Fixer Uppers (GALLERY)1 Euro Homes - Sicily Quake-Damaged Fixer Uppers (GALLERY)

Mayor Vittorio Sgarbi has an aggressive plan to help revive his tiny town of Salemi, Sicily: Sell earthquake-damaged homes for one euro. Salemi was struck by an earthquake 40 years ago and the town hasn’t…

[More]



Famine Chic PSA - Starving People Sell Luxury (GALLERY)Famine Chic PSA - Starving People Sell Luxury (GALLERY)

This series of public service ads for Coraid, People in Need, features individuals affected by famine and are brilliant on so many different levels. They are not using starving people to advertise luxuries,…

[More]



NY Fashion Week Ads - Red Model Management’s Stompfest SS’09 (GALLERY)NY Fashion Week Ads - Red Model Management’s Stompfest SS’09 (GALLERY)

Red Model Management has released stylish ads to promote its models for the New York Fashion Week SS’09, signaling the official kickoff to Red Stompfest.

Red Model Management commissioned graphic artist…

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Fighting The Fall of Print - Wall Street Journal Launches WSJ Fashion MagazineFighting The Fall of Print - Wall Street Journal Launches WSJ Fashion Magazine

Want to know how Sarah Palin keeps in shape? Then add WSJ to your list of high fashion, fancy sports and uber luxe travel magazines. Published by the Wall Street Journal, WSJ launched during the biggest…

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Soldier Chic -  U.S. Army Lets Sears Use Official Insignias (GALLERY)Soldier Chic - U.S. Army Lets Sears Use Official Insignias (GALLERY)

The U.S. Army has sold out to Sears. They are endorsing a line of military merchandise from the local department store. Is this the beginning of the end of Army Surplus stores? Sears will have the All…

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Selling Tattooed Skin - Virgin Mary Tattoo on Man’s Back Sells for $218,000 (VIDEO)Selling Tattooed Skin - Virgin Mary Tattoo on Man’s Back Sells for $218,000 (VIDEO)

This must be the world’s first transaction of its kind - the selling of a tattoo while still on its owner’s body. Tim Steiner sports an elaborate tattoo of the Virgin Mary on his back which he sold to…

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Burying Snowmen - Marithé + François Girbaud “No More Seasons” Fashion Ads (GALLERY)Burying Snowmen - Marithé + François Girbaud “No More Seasons” Fashion Ads (GALLERY)

Marithé + François Girbaud have killed snowman! Yes, and they had the guts to photograph how they put him into the grave in their new ad campaign.

The new Marithé + François Girbaud print ads want you…

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Campaigns To Make Carpets Appealing - The Fun on the Floor House (GALLERY)Campaigns To Make Carpets Appealing - The Fun on the Floor House (GALLERY)

Reigniting the carpet category, “Fun on the Floor” is trying to make carpet fun again.

A collective of carpet manufacturers, distributors and retailers have joined forces to promote the benefit of carpet…

[More]



Transgendered  Brand Endorsement - Amanda Lepore for Jawbone (GALLERY)Transgendered Brand Endorsement - Amanda Lepore for Jawbone (GALLERY)

A new ad campaign from quality Bluetooth headset brand Jawbone feature a jaw-dropping Amanda Lepore with the tag line, “People will talk.”

The transgender icon who had his/her first plastic surgery at…

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Flower-Covered Cars - Floral Fiat 500s for Fashion Week (GALLERY)Flower-Covered Cars - Floral Fiat 500s for Fashion Week (GALLERY)

For Milan Fashion Week 2008, the Flower Council of Holland commissioned designers Arne Quinze, Studio Job, Arik Levy, Karim Rashid and Fredrikson Stallard to make real floral corsages for a fleet of Fiat…

[More]



Green Guerrilla Bathroom Campaigns - Green Guerrilla Bathroom Campaigns - "These Come from Trees" Stickers

“These come from trees” is a part viral, part DIY campaign to jog people’s conscience just as they reach for yet another paper towel or napkin.

The project features stickers on paper towel dispensers…

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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