AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Shoe Vending - Onitsuka Tiger's Sneaker Vending Machine Shoe Vending - Onitsuka Tiger's Sneaker Vending Machine

"Do you have change for a hundred? Yeah, I have a real hankering today for a pair of those new shoes." Shoe manufacturer, Onitsuka Tiger, has placed a shoe vending machine on Carnaby Street in London. They are selling their new red/blue/white Mexico 66s in 6 sizes directly from an electronic vending machine. Crazy, huh? Kind of puts sales at the mercy of the weather, doesn't it? [More]



Talking Cars? - Volkswagon's Bettle Interview Ads With Heidi Klum (VIDEO)Talking Cars? - Volkswagon's Bettle Interview Ads With Heidi Klum (VIDEO)

Volkswagen has unveiled a series of funny TV ads entitled, The Bettle Interviews, in which the infamous German car becomes a talkshow host and interviews famous celebs such as, Heidi Klum, Shawn "Napster" Fanning, David Hasselhoff, and Bob Knight. In the ads, the adorable car starts flirting with H… [More]







Commercializing Religion - The Pope is for Sale (and His Bobble Head) (GALLERY)Commercializing Religion - The Pope is for Sale (and His Bobble Head) (GALLERY)

"The pope is for sale," ntoes the New York Daily News. Pope Benedict XVI's imminent visit to the United States has unleashed a totally expected wave of commercialism. The article notes, "Memorabilia on sale at the (St Patrick's Cathedral) Fifth Ave. house of worship ranges from a $4 Pope Benedict bo… [More]



Anticipated Viral - Sony's Long Awaited 'Foam City' Arrives (VIDEO)Anticipated Viral - Sony's Long Awaited 'Foam City' Arrives (VIDEO)

The long-aniticipated and much blogged about Foam City Sony viral ad has arrived. The ad promotes Sony's Handycam, Cyber-shot and its new digital camera brand, α (alpha). Interestingly, the ads have been anticipated to become viral, long before today's launch. A while ago, Sony flooded downtown … [More]



Creating Higher Education - KAUST, The $10 Billion Saudi University (VIDEO)Creating Higher Education - KAUST, The $10 Billion Saudi University (VIDEO)

In September 2009, doors will open to the soon-to-be-famous King Abdullah University for Science and Technology (KAUST). Over the last year, the 9,000 acre KAUST campas has been in a construction phase. The world class facility, near Mecca, made headlines when it was announced that it will open wi… [More]



Student Ad Contests - Commercial Pitch Offers $15,000 PrizeStudent Ad Contests - Commercial Pitch Offers $15,000 Prize

We've seen dozens of ad contests, but this particular contest is exclusively for students. The concept of this College Challenge is that students could win $15,000 for pitching the most out of the box commercial idea. The company, CommercialPitch.com, is launching a new ad sharing platform. From a… [More]



Copycat Swimsuits - The Record Breaking Speedo LZR Racer Swimsuit (and Copycats) (VIDEO)Copycat Swimsuits - The Record Breaking Speedo LZR Racer Swimsuit (and Copycats) (VIDEO)

Speedo's LZR Racer Swimsuit is already invoked controversy, with critics believing that the swimsuit is, "Too slippery when wet." In fact, officials at the International Swimming Federation (FINA) have already contemplated banning the suit. However, FINA made the decision to allow the LZR Racer un… [More]



Black Magic Scarevertising - Hair Vitalizer Voodoo Doll (GALLERY)Black Magic Scarevertising - Hair Vitalizer Voodoo Doll (GALLERY)

In order to effectively reach Indian women, Keo Karpin Hair Vitalizer has launched a unique black magic inspired campaign that capitalises on the local fear of voodoo in the superstitious Indian culture and the love of long healthy female hair. The campaign arrives to women in a small package that… [More]



Nudevertising for Wine - Avondale Wine Goes 'Au Naturel' (GALLERY)Nudevertising for Wine - Avondale Wine Goes 'Au Naturel' (GALLERY)

The "Au Naturel" campaign for Avondale Wine is simple and straight to the point: we are getting back to nature. The brand made a decision a few years ago to produce wine in a natural way that will not harm the environment. They use cover crops instead of fertilizers to restore the balance of the so… [More]



Taking a Break on the Red Carpet - 'KitKat Senses' Teamed With 'Girls Aloud' (VIDEO)Taking a Break on the Red Carpet - 'KitKat Senses' Teamed With 'Girls Aloud' (VIDEO)

In another attempt for chocolate companies to target women, the KitKat Senses chocolate bars are being promoted in conjunction with Girls Aloud. The spot works in favour for both -- KitKat chocolate is promoted with a young, hip, female celebrity endorsement, and the girl band is using it as PR dam… [More]



Laundry Machines Turned Into Stomachs - Guerilla Pepto-Bismol Campaign (GALLERY)Laundry Machines Turned Into Stomachs - Guerilla Pepto-Bismol Campaign (GALLERY)

This creative guerrilla campaign promotes the heartburn medicine, Pepto-Bismol. The campaign uses washing machines at laundromats to show the midsection of various people suffering from heartburn pain, with the washing machine window forming their tummy. The image is coupled with the slogan, "No m… [More]



HUGO Create Challenge - Round 2, Urban Thrills: Music & Nightlife (GALLERY)HUGO Create Challenge - Round 2, Urban Thrills: Music & Nightlife (GALLERY)

Following the great success of its HUGO Create challenge, HUGO has announced the second round of this artistic contest which allows creative people from all-over the world to submit their own ad designs for the iconic HUGO fragrance. The theme of Round 2 is Urban Thrills: MUSIC & NIGHTLIFE. The de… [More]



Bloodless Vampiretising - Leave No Blood with Off Mosquito Repellent (GALLERY)Bloodless Vampiretising - Leave No Blood with Off Mosquito Repellent (GALLERY)

No, these are not albinos or vampires. This is actually a pretty creative ad campaign for Off, a mosquito repellent. The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes. … [More]



Stylish Fire Protection - FireInvent (GALLERY)Stylish Fire Protection - FireInvent (GALLERY)

FireInvent is a company that combines fire safety products and home decor. Their fire safety boxes come in six different versions. Here is the Designer one. It features "unique colors and a design that makes them blend into the home." Each kit includes a fire extinguisher, a fire blanket, a traditio… [More]



Easy Packaging for Pain Relief - Richard Fine's Help Removes Bottle Opening Headaches (GALLERY)Easy Packaging for Pain Relief - Richard Fine's Help Removes Bottle Opening Headaches (GALLERY)

"Help" is the name of a new branded product by Richard Fine. The products packaging which is made from a soft molded paper pulp and 100% recycled materials. Mocoloco says of the designer's creative process that, "Fine’s response(to the confusion created by the plethora of pharmacy pain relief prod… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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