AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY) Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY)

This dog abuse campaign by Bahía Blanca City, Argentina warns you against mistreating your dog; because as Justin Timberlake said, "What goes around comes around." The print ads feature solemn faces with multiple scratches and wounds. Presumably, the wounds are the result of their karma coming around and their abused dogs fighting back and taking revenge. The campaign was created by SavaglioTBWA Advertising Agency, Buenos Aires. [More]



Humans To Depict Animal Abuse II - RSPCA in Australia Gets UglyHumans To Depict Animal Abuse II - RSPCA in Australia Gets Ugly

The RSPCA in Australia launched a new ad with The Campaign Palace Sydney Agency, taking a new approach to connect with their audience emotionally. They portrayed abused humans in order to emphasize the severity of the abuses pets undergo as a result of neglect and violent behaviour. This is the se… [More]







Walk-in Coffee Machines - The Javabot (GALLERY)Walk-in Coffee Machines - The Javabot (GALLERY)

The Javabot is a walk-in coffee machine that blends seven different kinds of specially roasted and ground beans, at the right temperature, to give you that perfect cup of coffee. The Javabot "delivers a coffee with your favorite blend of seven beans, plus how they are roasted, ground and the tempe… [More]



Senior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get OldSenior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get Old

This is a poster ad for Goodyear Tires featuring a scantily clad, rather mature model in a revealing pose. The accompanying text says, "Goodyear truck tires with max technology. The only thing in your truck that never gets old". Pretty straight forward. [More]



Mini-Notebooks the New Text Book? - $500 HP 2133 Mini-Note PCMini-Notebooks the New Text Book? - $500 HP 2133 Mini-Note PC

Last week HP introduced the HP 2133, a full-function, mini-notebook designed for students with a price tag of US $500. The Mini-Note PC allows students to bring it comfortably from school to home or to any place where they might continue studying. At slightly more than 2½ lbs (1.150 gr), the HP M… [More]



DIY Braille - AccuBraille Adds Dots EverywhereDIY Braille - AccuBraille Adds Dots Everywhere

AccuBraille is a new module which enables the embossing of Braille dots on all sorts of packages. Braille is now mandatory in the EU on pharmaceutical packaging. This was enough for Bobst, the well-known Swiss manufacturer of cardboard processing machines, to dedicate a team of 5 people for 18 mont… [More]



Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'

The French National Assembly has approved a bill that will make it ILLEGAL for anyone to 'promote extreme thinness'. The law, if passed, would apply to advertisers in both print and online media. If found guilty of promoting anorexia, violators could face fines up to $47,000 and possible jail ti… [More]



Fitting Room for Cars - Does This Car Make My Ass Look Big?Fitting Room for Cars - Does This Car Make My Ass Look Big?

Chevrolet has unveiled a car "fitting room" in South London which will show people exactly how they will look while sitting in the car they wish to buy. This fitting room will consist of three gigantic revolving mirrors that will let people check out how they will look (and most important, how other… [More]



Cattle Branding Kids - Shocking Ads Portray Impact of Child Abuse (GALLERY)Cattle Branding Kids - Shocking Ads Portray Impact of Child Abuse (GALLERY)

Trend Hunter recently featured a very disturbing and powerful public service announcement video that shows the lasting effects of sexual abuse which haunt the victims to their dying bed. The Child Protection Foundation of Thailand has released an equally powerful print ad campaign illustrating the f… [More]



Sneak Peak Leaked Virals - Budweiser True Dedication TV Spot (VIDEO)Sneak Peak Leaked Virals - Budweiser True Dedication TV Spot (VIDEO)

Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won't make it on Budweiser's official site for another week, but Trend Hunter readers can get the first look at the new viral. The Budweiser UK campaign features a p… [More]



Recyclable Retail - 'NoStore' Offers Artisans Retail Space for Just One WeekRecyclable Retail - 'NoStore' Offers Artisans Retail Space for Just One Week

The NoStore store is a "recyclable" retail space located in Shanghai's Metro that offers artists retail space for just one week. As a result, the contents and theme of the store change every week. The concept is dynamic and also provides artisans with an accessible outlet for their unique products… [More]



Anti-Grope Ads - 900 BMTA Billboards Against MolestersAnti-Grope Ads - 900 BMTA Billboards Against Molesters

The Massachusetts Bay Transportation Authority has launched a new ad campaign to raise awareness for sexual harrassment. A series of three ads will run on posters around Boston, including on 900 billboards. With slogans like, "Rub against me, and I'll expose you," the campaign is intended to empow… [More]



Abstract Advertising - Fascinating Audi RS6 Commercial Showcases Gymnasts, Not Car (VIDEO)Abstract Advertising - Fascinating Audi RS6 Commercial Showcases Gymnasts, Not Car (VIDEO)

This captivating ad for the Audi RS6 Avant features gymnasts, acrobats and outstanding camera work. But it doesn't really feature the car. The tagline is, "performance from every part." The gymnasts dramatize this rather well in the 56 second black and white ad. The 60 second piece was created… [More]



Fake Blogs Banned - Crackdown on Corporate Fakes (Watch Out Wal-Mart, Sony and McDonalds)Fake Blogs Banned - Crackdown on Corporate Fakes (Watch Out Wal-Mart, Sony and McDonalds)

Sony, Wal-Mart and McDonalds are amongst companies who could soon find themselves subject to criminal prosecution under a new UK law that bans fake blogs. Specifically, the law would ban the use of 'fake consumer blogs' which mislead real consumers. Several examples have been observed in the past… [More]



Auction-Based Ride-Sharing - DriJo is the eBay of Car PoolingAuction-Based Ride-Sharing - DriJo is the eBay of Car Pooling

DriJo.com is an auction-based website which offers ride-sharing and car-pooling making partial use of Google Maps technology. In a visually attractive way, the Internet platform offers a simple method to overlay and compare routes of drivers and potential passengers. “Using an auction-based me… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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