AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Branded TV Shows - Tommy Hilfiger TV Branded TV Shows - Tommy Hilfiger TV

Tommy TV is the new online television station launched by Tommy Hilfiger and Sony BMG. When I read first the news, I thought "Well, well, well, how much of a brand worshipper do you have to be in order to watch TV created by your favourite brand?" But after that, I realized that it could be a great idea. So why Tommy TV? Because the web TV station is an extension to Hilfiger Sessions which features high profile artists playing in selected venues around the world. Tommy TV features live reco… [More]



Rock 'n' Roll Home Collections - Successful Living from Diesel (GALLERY)Rock 'n' Roll Home Collections - Successful Living from Diesel (GALLERY)

Diesel, one of the most frequently featured fashion brands on Trendhunter.com, has launched a new home line called Successful Living from Diesel. The collection, "Is built around a rock 'n' roll and casual living concept, which incorporates Diesel's trademark style and attitude," the press release… [More]







Creative Concert Contests - Write a Poem to See Madonna LiveCreative Concert Contests - Write a Poem to See Madonna Live

VH1 is giving away two tickets to see Madonna perform live at the Roseland Ballroom in New York City. The mega pop diva is scheduled to perform at the historic catering hall/music/dance venue on April 30th in celebration of the April 29th release of her CD "Hard Candy". But here is the catch. Yo… [More]



Reindeer Pate - Edible Sells Rudolph's Relatives (GALLERY)Reindeer Pate - Edible Sells Rudolph's Relatives (GALLERY)

"A farm raised relative of Rudolph." This is what London-based company, Edible, prints on a can of reindeer pate, just one of many unusual "delicacies" that can be purchased from their web site. Other tasty treats include Thai Green Crocodile Curry, Chocolate Covered Scorpion, Worm Crisps, Lizard … [More]



Free Digital Newspapers - Earth Day Initiative Saves TreesFree Digital Newspapers - Earth Day Initiative Saves Trees

If you're looking for a way to take part in Earth Day this year, but don't have time to do participate in an urban cleanup, why not sign up for 600 free newspapers on PressDisplay? Switching to digital newspapers can save millions of trees, which is the idea that NewspaperDirect is trying to covey… [More]



Charitable Street Art - Tanqueray Style Sessions (GALLERY)Charitable Street Art - Tanqueray Style Sessions (GALLERY)

Tanqueray has sponsored a high end auction of street art in a charitable project called Tanqueray Style Sessions. The events, which combines fashion, street art and music, are taking place in April and May in major cities across the US, including San Francisco, Chicago, New Orleans and New York. T… [More]



Fake Posters As Drug Ads - Zyrtec NYC Guerrilla CampaignFake Posters As Drug Ads - Zyrtec NYC Guerrilla Campaign

A first glimpse at this post would leave you thinking you'd simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing. The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin. The print… [More]



Plastic Surgery Kids Books - My Beautiful Mommy by Dr. Michael SalzhauerPlastic Surgery Kids Books - My Beautiful Mommy by Dr. Michael Salzhauer

Dr. Michael Salzhauer, who is a plastic surgeon, has written an illustrated book for children to help them understand why their mother looks different. In 2007, 348,000 women had plastic surgery in the USA for various different kinds of procedures ranging from breast augmentation, face lifts, tummy … [More]



Plastic Bag Dresses - LUSH Green Awareness CampaignPlastic Bag Dresses - LUSH Green Awareness Campaign

LUSH, a company known for its dedication to environmental awareness, is engaging customers in an eye-catching live viral campaign. Outside of stores in the UK, LUSH sales reps were spotted in dresses made of plastic bags enticing customers to bring their bags in exchange for fun samples of their bea… [More]



Naughty Investment Banks - AdultVestNaughty Investment Banks - AdultVest

A what bank? A little bizarre, but read on! Los Angeles is home to the world's first adult entertainment investment bank in Beverly Hills, as noted by the business section of The Times. AdultVest is an "investment bank that concentrates its practice exclusively on adult industry investments, merg… [More]



Jelly Bean Art 2 - Madonna Hard Candy Cover (GALLERY)Jelly Bean Art 2 - Madonna Hard Candy Cover (GALLERY)

At a promotional party in the UK for Madonna's new album, Hard Candy, there was a lot of themed merchandise and decor including these jelly bean portraits. The art was creative out of real candies, which was very suitable considering the album's name. The colours were perfectly chosen to reflect t… [More]



Making Celebs Ordinary - Stars in Their Eyes Campaign (GALLERY)Making Celebs Ordinary - Stars in Their Eyes Campaign (GALLERY)

The cheeky campaign for Stars in Their Eyes, a TV show where "ordinary Kiwis" are transformed into superstars for a night, illustrates how ordinary people can have their dream celebrity makeover then "return to normal" while still in character the next day. The print ads show funny transformations… [More]



Fashion Before Passion - Amsterdam Red Light Fashion (VIDEO)Fashion Before Passion - Amsterdam Red Light Fashion (VIDEO)

Amsterdam is best known for its red light entertainment industry as well as liberal drug scene, but what most people have overlooked is its rising status in the world of fashion and even haute couture. The city of Amsterdam is trying to transform its image to be regarded instead as a hub for creat… [More]



Remixed Retro Virals - Pussycat Doll Redoes Duran Duran's Rio for Caress (VIDEO)Remixed Retro Virals - Pussycat Doll Redoes Duran Duran's Rio for Caress (VIDEO)

When you combine a stunning Pussy Cat Doll, remix a wildly popular 80s tune and have a hot Brazilian theme to your campaign, how could it not go viral? To promote Caress Brazilian Exotic Oil Infusions bodywash, Nicole Scherzinger is using her exotic appeal and stunning voice to a front a new campa… [More]



Controversial Stencils - Hitler and Chaplin Ad for Hut WeberControversial Stencils - Hitler and Chaplin Ad for Hut Weber

Hat store Hut Weber crossed a very skittish line in Germany by using Adolf Hitler's iconic mustache and hair in a stencil ad to promote its hats. The controversial image is right next to the equally iconic and recognizable bowler hat and mustache of 1920's comedian Charlie Chaplin with the caption, … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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