AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Pro-Age Theatre - Dove Body & Soul Play Pro-Age Theatre - Dove Body & Soul Play

Dove is known for creating emotionally touching ads, particularly for those included in the Real Beauty campaigns. Dove's latest addition to break traditional beauty stereotypes is a play called Body & Soul. The theatrical production features 12 "real women," none of whom have any modeling or acting experience, and all of which are over 45. The goal of the play is to "help change the way society thinks about beauty and aging." [More]



Cheap Internet for Travelers - RovAir WiFiCheap Internet for Travelers - RovAir WiFi

The blogosphere is buzzing about a new service called RovAir. Rather than paying high hotel fees or subscribing to long term (and pricey) broadband aircard services, travelers can spend as little as $5.95 per day for internet servcie. RovAir ships one of their cards to you overnight, or sends it by … [More]







Ads to Stir Awkward Emotions - AMAM Against Genital MutilationAds to Stir Awkward Emotions - AMAM Against Genital Mutilation

This extremely provocative and explicit ad for Association of Women Against Genital Mutilation (AMAM) just won an IAA Responsibility Award 2008 at the International Advertising Association first Socially Responsible Communications Awards 2008. The shocking ad features a woman with her legs spread w… [More]



Interactive Crime Scenes - Guerrilla Ad in German BarInteractive Crime Scenes - Guerrilla Ad in German Bar

This is a very clever advertising campaign for 13th Street Suspense Channel. A bar in Hamburg, Germany installed a bloody crime scene in the bathroom that can only be seen with a special black light. When a person enters the bathroom, the regular lights are turned off and replaced by the black light… [More]



SUV-Sized Shoe Sculptures - Adidas Originals Left-Right Project (VIDEO)SUV-Sized Shoe Sculptures - Adidas Originals Left-Right Project (VIDEO)

Following the lead of Onitsuka Tiger, which last year created an intricately detailed shoe made, as their tagline asserts, in Japan, Adidas has created a pair of giant shoe sculptures designed by rival West and East Coast creative crews dubbed The Left and Right Project. The project, which pits Sur… [More]



Olympic Inspired Gadget Design - Bird's Nest MP3/4 SpeakersOlympic Inspired Gadget Design - Bird's Nest MP3/4 Speakers

I'm sure there is going to be a long list of Beijing Olympic-inspired gadgets as the August games draw nearer, but this one inspired by the Bird's Nest is a good start. These cute little speakers are made for use with MP3, iPods or notebook computers and have been inspired by the modern shape of t… [More]



Political Publicity Parodies - Benedict vs. Obama: POPE Parodies HOPEPolitical Publicity Parodies - Benedict vs. Obama: POPE Parodies HOPE

ANIMAL has commissioned artist Michael Ian Weinfeld to create this limited edition "POPE" print of Benedict XVI. The occasion? To commemorate Benedict's first visit to New York City as Pontiff. The print parodies the famous "HOPE" print for presidential hopeful Obama. 666 signed and numbered pri… [More]



Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY)Humans To Depict Animal Abuse - What Goes Around Comes Around (GALLERY)

This dog abuse campaign by Bahía Blanca City, Argentina warns you against mistreating your dog; because as Justin Timberlake said, "What goes around comes around." The print ads feature solemn faces with multiple scratches and wounds. Presumably, the wounds are the result of their karma coming … [More]



Humans To Depict Animal Abuse II - RSPCA in Australia Gets UglyHumans To Depict Animal Abuse II - RSPCA in Australia Gets Ugly

The RSPCA in Australia launched a new ad with The Campaign Palace Sydney Agency, taking a new approach to connect with their audience emotionally. They portrayed abused humans in order to emphasize the severity of the abuses pets undergo as a result of neglect and violent behaviour. This is the se… [More]



Walk-in Coffee Machines - The Javabot (GALLERY)Walk-in Coffee Machines - The Javabot (GALLERY)

The Javabot is a walk-in coffee machine that blends seven different kinds of specially roasted and ground beans, at the right temperature, to give you that perfect cup of coffee. The Javabot "delivers a coffee with your favorite blend of seven beans, plus how they are roasted, ground and the tempe… [More]



Senior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get OldSenior Models To Reflect Product Aging - Goodyear Model for Tires that Never Get Old

This is a poster ad for Goodyear Tires featuring a scantily clad, rather mature model in a revealing pose. The accompanying text says, "Goodyear truck tires with max technology. The only thing in your truck that never gets old". Pretty straight forward. [More]



Mini-Notebooks the New Text Book? - $500 HP 2133 Mini-Note PCMini-Notebooks the New Text Book? - $500 HP 2133 Mini-Note PC

Last week HP introduced the HP 2133, a full-function, mini-notebook designed for students with a price tag of US $500. The Mini-Note PC allows students to bring it comfortably from school to home or to any place where they might continue studying. At slightly more than 2½ lbs (1.150 gr), the HP M… [More]



DIY Braille - AccuBraille Adds Dots EverywhereDIY Braille - AccuBraille Adds Dots Everywhere

AccuBraille is a new module which enables the embossing of Braille dots on all sorts of packages. Braille is now mandatory in the EU on pharmaceutical packaging. This was enough for Bobst, the well-known Swiss manufacturer of cardboard processing machines, to dedicate a team of 5 people for 18 mont… [More]



Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'Illegally Skinny - French Bill Will Make Skinny Models 'Illegal'

The French National Assembly has approved a bill that will make it ILLEGAL for anyone to 'promote extreme thinness'. The law, if passed, would apply to advertisers in both print and online media. If found guilty of promoting anorexia, violators could face fines up to $47,000 and possible jail ti… [More]



Fitting Room for Cars - Does This Car Make My Ass Look Big?Fitting Room for Cars - Does This Car Make My Ass Look Big?

Chevrolet has unveiled a car "fitting room" in South London which will show people exactly how they will look while sitting in the car they wish to buy. This fitting room will consist of three gigantic revolving mirrors that will let people check out how they will look (and most important, how other… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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