AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Guerrilla Elevator Ads - Plea for Action in Guantanamo Bay Guerrilla Elevator Ads - Plea for Action in Guantanamo Bay

These fantastically creative ads are meant to bring awareness to the issues in Guantanamo Bay. It was created by human rights group, Witness for Torture, and was very successful. In fact, the campaign increased the traffic to the website by 35%. The guerrilla ads feature a man in red prisoner's suit, stuck in the door, his backside facing the outside of the elevator, and his hands appearing to be clamped in the doors from the inside. The ads are meant to serve as a plea to action for the U.S… [More]



Aids Awareness Everywhere - Love Life, Stop Aids Campaign (GALLERY)Aids Awareness Everywhere - Love Life, Stop Aids Campaign (GALLERY)

The cheeky and eye-catching "Love Life Stop Aids" campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars! The motivation behind the campaign is a recent study by the St Gallen University Hospital which found that… [More]







Hair's Point of View - Head and Shoulders Ad Gives You New Perspective (VIDEO)Hair's Point of View - Head and Shoulders Ad Gives You New Perspective (VIDEO)

Ad agency Del Campo Nazca Saatchi & Saatchi have produced clever outdoor and in-store ads for the "The Head & Shoulders Point of View" campaign. The ads literally show you the Hair's point of view. The ads give a bird's eye view of the hair of iconic figures like the Mona Lisa sending out the mess… [More]



Branded Recycling - Branded Recycling - "Drink 2 Wear" Fashion Made of Old Coke Bottles (GALLERY)

To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into "Drink 2 Wear" apparel. T-shirts that read, "Make your plastic fantastic" and "Rehash your trash" will appear at nea… [More]



Mandatory Calorie Counts on Menus - New NYC Restaurant RuleMandatory Calorie Counts on Menus - New NYC Restaurant Rule

Here's a scary stat: Over the last two years, New Yorkers gained 10 million lbs!! Isn't that insane? Forunatley, the city is stepping up to address the issue and are implimenting a new law that restaurants must post calorie counts next to each item on the menu. Would you still order the 740 calori… [More]



Cooking on The Run - Heinz Cooking Contest (GALLERY)Cooking on The Run - Heinz Cooking Contest (GALLERY)

This new ad campaign for Heinz Cooking Contest playfully shows you that they are "Looking for chefs wherever they are." It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox! The fun campaign was … [More]



Cash Headwear - Davivienda Money Transfer Ads (GALLERY)Cash Headwear - Davivienda Money Transfer Ads (GALLERY)

This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the count… [More]



Green Video Mosaics - Green Video Mosaics - "I Love the World" by the Discovery Channel (VIDEO)

The Discovery Channel has released their promotional Earth Day video called "I Love the World." The promo includes a mosaic of its different shows all coming together for this sing along. The song is great and real catchy, it's hard not to burst in and join in on the fun !!! [More]



Sit-Down Cereal Cafes - Cereality (VIDEO)Sit-Down Cereal Cafes - Cereality (VIDEO)

According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a "Home for Cereal away from home." Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus… [More]



$12000 Cash Only Meal? - The Suffolk Kitchen Knish Hoax$12000 Cash Only Meal? - The Suffolk Kitchen Knish Hoax

It's called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 - IN CASH! So what is a Knish? It is "Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich e… [More]



Competition Bashing - Mac Yoga Ad Defames Vista (VIDEO)Competition Bashing - Mac Yoga Ad Defames Vista (VIDEO)

Two prominent lifestyle attributes being embraced by the western culture are the rise in computer and gadget ubiquity, and the increased consciousness of health, as reflected by the embrace of practices like yoga. The fact that the latest Mac ad embraces both of these attributes goes to show Apple i… [More]



Wine Trial by Vial - WineSide Test Tube SamplesWine Trial by Vial - WineSide Test Tube Samples

Fine wine is often an art kept to connoisseurs and other "cultured," snobby people. But for the rest of us, how do we select a wine without letting our ignorance take the better of us? People who are not too well informed of the right year or region now have the ability to sample a selection of fine… [More]



Advertising Musicals - Sony Ericsson Walkman Commercial (VIDEO)Advertising Musicals - Sony Ericsson Walkman Commercial (VIDEO)

This super corny ad for the new Sony Ericsson Walkman phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people... especially when presented like a musical! The video spot, created by Saatchi & Sa… [More]



Customised Wine and Spirit Labels (Part 2) (GALLERY)Customised Wine and Spirit Labels (Part 2) (GALLERY)

Make your next bottle of booze more memorable with a free custom label from Pernod Ricard USA. They will print your personal message on authentic labels for Chivas Regal, The Glenlivet, Jacob's Creek, Kahlua, Mumm Napa and Wild Turkey Russell’s Reserve bottles for free. The kicker is that the oppo… [More]



Murder Realism as Advertising - Print Campaign for '13th Street Murders' (GALLERY)Murder Realism as Advertising - Print Campaign for '13th Street Murders' (GALLERY)

As a companion to their creative Guerrilla bar bathroom campaign, German action and suspense channel, 13th Street, has unveiled an equally scary print ad campaign. Developed by Shackleton ad agency, Madrid, Spain, the ads depict realistic shocking murders. One poor guy met his fate on the hand of a… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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