AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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See-Through Billboards - Google Video Campaign (VIDEO) See-Through Billboards - Google Video Campaign (VIDEO)

Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real people and scenes right in-front of you. The see-through billboards, which were installed in Germany, have a typical Google Video Player layout. When you look at the billboard, you see the people, traffic and whatever is on the other side as if it were being played inside the Google player. Che… [More]



Saving the Earth in Style - Green Chic by Christie MathesonSaving the Earth in Style - Green Chic by Christie Matheson

Green Chic is a new book that covers how you can start Saving the Earth in Style. Christie Matheson writes in a fun way, without any hint of preaching. It's a delicious read, from recycled cover to cover. Matheson doesn't advise you to take extreme measures like taking speedy, cold showers or dres… [More]









Tension-Breaking Chocolate - Kit-Kat Break Your Enemies Campaign (GALLERY)Tension-Breaking Chocolate - Kit-Kat Break Your Enemies Campaign (GALLERY)

This Kit-Kat campaign brings a whole new twist to the famous "Have a break, have a Kit-Kat" slogan. The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed tr… [More]



Daniel H. Pink - New York Times Bestselling Author (INTERVIEW) (VIDEO)Daniel H. Pink - New York Times Bestselling Author (INTERVIEW) (VIDEO)

Daniel H. Pink is the bestselling author of A Whole New Mind. I was fortunate enough to get a copy of his latest book, The Adventures of Johnny Bunko, The Last Career Guide You'll Ever Need. After devouring the book, I wrote a review on Trend Hunter. It turns out, Dan is a fan of Trend Hunter too… [More]



Olympic Video Games - Sega Beijing 2008 Olympics (GALLERY)Olympic Video Games - Sega Beijing 2008 Olympics (GALLERY)

Sega is getting into the summer Games action by featuring Olympic athletes in upcoming video games. The new Beijing 2008 Olympics video game which drops on June 24th, simulates over 35 Olympic competitions and some of them feature USA medal hopefuls Amanda Beard, Tyson Gay, Nastia Liukin and Reese H… [More]



Movie Inspired Fashion - Sex And The City Lingerie (GALLERY)Movie Inspired Fashion - Sex And The City Lingerie (GALLERY)

Coinciding with the release of the much awaited movie version of Sex And The City, Bare Necessities has created the Cosabella Lingerie Collection ($22-$162), inspired by the fearsome foursome. Each of the characters Carrie, Samantha, Charlotte or Miranda, has their own collection. So you can choose … [More]



Top 100 Solar Inventions - Part 2: Architecture & Power Plants (SUPER GALLERY)Top 100 Solar Inventions - Part 2: Architecture & Power Plants (SUPER GALLERY)

The power of the sun is incredible, and with Earth Day coming up, we thought we'd highlight some of the top innovations in solar technology. This is part two of the solar cluster, featuring 30 solar powered communities, cities, individual pieces of architecture and other larger scale inventions. I… [More]



Secret Book Computers - The Future of Books Laptop (GALLERY)Secret Book Computers - The Future of Books Laptop (GALLERY)

Designer Kyle Bean created a design to demonstrate how technology has changed the way we source information and relate to books. He made a laptop out of a cheap book to create a visual that illustrates the issue. Yanko Design notes, "The book/laptop, has a CD-Rom drive complete with CD, a keyboard… [More]



Quadruple Magazine Covers - Vogue Espana Has 4 Kate Moss Covers (GALLERY)Quadruple Magazine Covers - Vogue Espana Has 4 Kate Moss Covers (GALLERY)

Bianca recently treated us to a post on the double Nylon magazine cover featuring two Gossip Girl starlets, so I had to one-up her with a fashion magazine using not three, but four covers for a single issue! The May 2008 Spanish Vogue quadruple cover extravaganza features four different covers of s… [More]



Interactive Bus Stop Ads - Crank Up the Bikini Model's TanInteractive Bus Stop Ads - Crank Up the Bikini Model's Tan

Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner. To grab your intitial attention, there is … [More]



Guerrilla Tourism Ads - Time to Thaw: South Carolina Tourism (GALLERY)Guerrilla Tourism Ads - Time to Thaw: South Carolina Tourism (GALLERY)

If you've ever been to Chicago in the winter, you know the temperatures can get brutal, and that a clever South Carolina tourism campaign like this one would have a good chance of getting your attention. The Time To Thaw campaign was created by The Bounce Agency for South Carolina Tourism. Install… [More]



Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY)Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY)

If you're looking for tips on what to wear this summer, look no further than Dolce & Gabbana's new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy. The lookbook features models Alexandre Kunha, Thomas de Oliveira, David Gandy, Julien Quevenne, Texas Olson, Mihai Neghi a… [More]



Guerrilla Mirror Phones - Rogers Video Phone AdsGuerrilla Mirror Phones - Rogers Video Phone Ads

Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" guerrilla ads to promote their new video phone service. The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live v… [More]



Haute Couture House Calls - Direct Fashion SalesHaute Couture House Calls - Direct Fashion Sales

A growing number of clothing labels are making "house calls". They new services are being refered to as direct fashion sales, and they're already turning into a booming business. Essentially, it lets anyone have a personal shopper. Companies like Worth, Carlisle and Bill Blass "Sell their clothing… [More]



Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)Garbage Seafood - Shock Visuals For Clean Seas (GALLERY)

As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image. A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn't covered in a delicious balsamic glaze, but… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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