AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Ecofriendly Animation - Startmotions Trashy Characters (VIDEO) Ecofriendly Animation - Startmotions Trashy Characters (VIDEO)

Startmotions Animation Studio claims to be the first Earth Friendly animation studio. All of the actors and scenes created by the studio are made out of recycled material. Startmotions does animations for all ages and languages. The stars of the movies often animals look quirky and sometimes pretty abstract and often star in stop photography features from a 30secs to a few minutes. Startmotions is now on the verge of releasing their first feature length movie called "Two by Two" featuring o… [More]



Sexual Favors to Support a Cause - Charitable Idea or The End of Decency? (VIDEO)Sexual Favors to Support a Cause - Charitable Idea or The End of Decency? (VIDEO)

Belgian beauty Tanya Devereaux is no stranger to unconventional campaigns. Last year, Tanya promised 40,000 "jobs" (wink, wink) during her campaign as a NEE party senate candidate in Belgium. Although she was pretty popular, she did not win the senate seat. However, you can not keep a girl with a bi… [More]







Misplaced Body Parts as Advertising - The Mebucaine Throat Campaign (GALLERY)Misplaced Body Parts as Advertising - The Mebucaine Throat Campaign (GALLERY)

Misplaced body parts always freak me out. It all started with Madonna's Bedtime Story music video which had her eye as a mouth and vice versa. The new freaky campaign for Mebucaine places an open mouth on your throat/neck to illustrate how you can open your throat with their sore throat medicine.… [More]



Recycled Map Envelopes - Learn Geography, Send Your Letter (GALLERY)Recycled Map Envelopes - Learn Geography, Send Your Letter (GALLERY)

If you are flipping through the pages of your Atlas and you find a few pages missing then we know just where you need to look. D!REKTRECYCLING has taken the approach to recycle pages from Atlases and other maps to make envelopes. While these maps may not help the postman to find out where you live… [More]



Noise Awareness Billboards - AEG Eloectrolux Advertises The Decibel Level (GALLERY)Noise Awareness Billboards - AEG Eloectrolux Advertises The Decibel Level (GALLERY)

In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed in major European cities like London, Madrid, Berlin and Milan. However there were some interestin… [More]



Help the Honey Bees - Haagen Dazs Promotes New Cause (VIDEO)Help the Honey Bees - Haagen Dazs Promotes New Cause (VIDEO)

Luxe ice cream manufacturer Haagen Dazs has developed an elaborate public awareness campaign to the help save the honey bees. Alarmingly “more than 25% of the Western honey bee population has disappeared over the last several winters.” The ad is an operatic video by the Goodby Silverstein & Par… [More]



Dreamliner Gallery - Actual Showroom For the $150 Million Boeing Dreamliner (VIDEO)Dreamliner Gallery - Actual Showroom For the $150 Million Boeing Dreamliner (VIDEO)

After spending a fortune on an empty aircraft, buyers of Boeing Dreamliner can enjoy the experience of equipping their own airplane. In the Dreamliner Gallery, a showroom created by Boeing, customers can walk in and choose the type of seats, interiors, coffee makers, entertainment systems they wan… [More]



Website for Ethical Fashion - The BBC's 'Thread: Fashion Without Victims' (GALLERY)Website for Ethical Fashion - The BBC's 'Thread: Fashion Without Victims' (GALLERY)

The British Broadcasting Company (BBC) launched an ethical fashion ezine named "Thread". The online magazine seeks to address issues many fashion-conscious and environmentally-responsible people constantly grapple with such as the damage sustained by the environment due to irresponsible and unethica… [More]



Personal Trading Cards - Photo & Stats Business CardsPersonal Trading Cards - Photo & Stats Business Cards

Trading cards have always had a strong following in professional sports leagues. Animated TV shows and collectible card game companies have long since produced trading cards as well. Considering the success of all those, how about applying the same concept in the white-collar business world? People… [More]



Headline Fashion - CNN Headline News T-ShirtsHeadline Fashion - CNN Headline News T-Shirts

News media giant CNN launched a website selling T-shirts of your news headlines. T-shirts with headlines such as "Pelosi says no to combined ticket", "Prank promotes sex, booze after prom" and "Deadly snake found slithering on beach" can be ordered from the online store. The T-shirts, which come i… [More]



Car Ghosts - Mercedes Ghosts of an Illustrious Past Ads (VIDEO)Car Ghosts - Mercedes Ghosts of an Illustrious Past Ads (VIDEO)

This creative TV spot for the Mercedes C and E-Class uses ghosts to depict how the stellar innovations of the past meet the incredible vehicles of today. The Ghosts of an Illustrious Past ad uses ghostly imagery that is more entrancing than spooky; you can't help but look. The ad mentions Mercedes… [More]



Plastic Dolls for Awareness - Anti-Genital Mutilation Camapaign (GALLERY)Plastic Dolls for Awareness - Anti-Genital Mutilation Camapaign (GALLERY)

We've featured a number of posts on Fake Love about people who seek romantic companionship from plastic dolls. We've also featured several controversial ads that promote awareness for genital mutilation, but never have we had an article that covers both topics. These ads are for the Association of… [More]



Cartoon Thumb Fitness - Vinaphone Text Campaign (GALLERY)Cartoon Thumb Fitness - Vinaphone Text Campaign (GALLERY)

I have to admit I was a little disappointed when I saw that these were exercising thumbs and not hyperactive cartoon bananas. The fact that these are thumbs though is a crucial part of the campaign's message. The three-part ad campaign for Vinaphone is meant to promote its ultra-cheap text messagi… [More]



Top 8 Axe/Lynx Ads + Lynx Effect (SUPER GALLERY)Top 8 Axe/Lynx Ads + Lynx Effect (SUPER GALLERY)

Lynx, known also as Axe, has earned itself quite a reputation for creating controversial ads. For the most part, they're debated for having some pretty naughty content. They're always on the verge of crossing the line to the inappropriate, but thus-far, the brand has managed to keep them entertainin… [More]



Online Dating Beauty Upgrades - Neu.de Campaign (GALLERY)Online Dating Beauty Upgrades - Neu.de Campaign (GALLERY)

What if I told you you that you can have your girlfriend's breasts easily enlarged without surgery? Nice, huh? And you girls can have your boyfriend lose weight within 5 days, and get his lost hair back as well! Well, that's what the new ad campaign for neu.de, a german dating site, promises you. … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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