AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Motorcycle Tow Trucks - Honda Goldwings Coming Through (GALLERY) Motorcycle Tow Trucks - Honda Goldwings Coming Through (GALLERY)

Swedish firm Coming Through has employed specially modified Honda Goldwing motorcycles to quickly travel through traffic and rescue stranded vehicles. The specially designed bike takes little over a minute to convert to its towing glory, powerful enough to haul most passenger cars. The foldable bracket stowed away behind the bike's back seat is hitched onto the front of the car and towed away. The real practical use occurs in places where there is high traffic such as in urban areas. Usually… [More]



Cultural Handvertising - AT&T;Campaign (GALLERY)Cultural Handvertising - AT&T;Campaign (GALLERY)

AT&T;has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic, in a cartoonish kind of way, making it eye catching and very fun to look at. My favorite is the one with the Great Wall of China gloves. Very creative. They feature painted hands… [More]









Citroen Design Competition - Citroen Sledge Wins C-Design Contest (GALLERY)Citroen Design Competition - Citroen Sledge Wins C-Design Contest (GALLERY)

French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design. The winner was Ognyan Bozhilov who designed the Citroen sledge, the main image featured in the gallery. It uses car parts which include… [More]



Nutritional Spoof Ads - The Sugar CollectiveNutritional Spoof Ads - The Sugar Collective

One minute chocolate is good for you, the next it's bad. That's just one small example of an item that is constantly on and off the "foods to avoid" list. Sugar in general continues to top the charts, particularly as diabetes rates sky rocket. This ad campaign pokes fun at all the hype sugar has r… [More]



Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY)Retro Icons in New Ads - James Dean, Marlon Brando, Lucille Ball & Dean Martin for Armstrong Floors (GALLERY)

In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty "It only looks like the real thing" campaign. The campaign utilizes great photography and art direction for a realistic portrayal of dead icons in new images. Four print ads feature James Dean, Marlo… [More]



Wal-Mart Gets Cool? - Young Hollywood Open Road Campaign (VIDEO)Wal-Mart Gets Cool? - Young Hollywood Open Road Campaign (VIDEO)

In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in Wal-Mart stores and its online store. The hip marketing campaign features seven risin… [More]



Sharp Replica Sculptures - WMF Knives Ads (GALLERY)Sharp Replica Sculptures - WMF Knives Ads (GALLERY)

I love these artsy ads! This is a print commercial for WMF Knives which is a German-based company that has been manufacturing table and kitchenware products for over 150 years. The ads are supposed to highlight just how sharp WMF's knives are by showcasing sculpted mini replicas of various famous … [More]



Green Hangers - 100% Recycled Cardboard Coat Hanger (GALLERY)Green Hangers - 100% Recycled Cardboard Coat Hanger (GALLERY)

The Green Hanger was born as a bid to resolve the ever-increasing problem of wire and plastic hangers ending up in landfills each year. When you choose Green Hanger, you are using a product that is attractive, functional and most importantly environmentally sound. "The Green Hanger is a fully recy… [More]



Peel Off Your Fat - Dermasolutions Campaign (GALLERY)Peel Off Your Fat - Dermasolutions Campaign (GALLERY)

This creative advertising campaign lets you experience what the product does hands-on. Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner… [More]



Different Business Cards Each Day - Be the Change You Want to See (GALLERY)Different Business Cards Each Day - Be the Change You Want to See (GALLERY)

Why settle for a boring business card with one design when you can have a different look for each day of the year? With a slogan of "Be the change you want to see in the world", this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is… [More]



Interactive Guantanamo - Second Life Gone Gitmo (VIDEO)Interactive Guantanamo - Second Life Gone Gitmo (VIDEO)

A virtual simulation of Guantanamo in Second Life was designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo. Vanity Fair reported that De la Peña and Weil say they… [More]



Quadruple Magazine Covers II - reFRESH 50th Edition (GALLERY)Quadruple Magazine Covers II - reFRESH 50th Edition (GALLERY)

Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified. As a celebration of their 50th issue landmark, reFRESH magazine is treating t… [More]



Rental Breathalyzers - Blow Me for PartiesRental Breathalyzers - Blow Me for Parties

UK-based, Blow Me, offers a unique and useful service to any party - mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive - knowing that they are ac… [More]



IKEA Hotel - SovhotellIKEA Hotel - Sovhotell

An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape. The inspiration for … [More]



Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)

McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model's head. The em… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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