AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Hot Rods for Kids - Matchbox Ads (GALLERY) Hot Rods for Kids - Matchbox Ads (GALLERY)

I love commercials inspired by the fantasies of children! This clever Matchbox campaign looks like photo stills from class movies, only instead of handsome men and stunning women in the vintage cars, it's kids who are still a good half decade from obtaining their licenses. The toy car ads, by Ogilvy & Mather, Frankfurt, feature children sitting in hot rods, exuding demeanors so cool, you'd wonder if they were related to James Dean. One image shows a young boy in a denim jacket, sitting in a … [More]



Historical Art on Currency - Gazeta Mercantil Ads (GALLERY)Historical Art on Currency - Gazeta Mercantil Ads (GALLERY)

Take a look at this new advertising campaign from Brazilian business newspaper, Gazeta Mercantil. These print ads are sure to cause controversy, as they show the Dollar, Euro and Yen displaying important events that took place in each area of the world. "For the U.S., that means 9/11, pot, oil, wa… [More]







Bikini Model Statues - Blush: Stop Nudism (GALLERY)Bikini Model Statues - Blush: Stop Nudism (GALLERY)

What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they'd show up on time! That's exactly what Blush swimwear "Stop Nudism" campaign did. The creatives at glow ad agency, Berlin took it to the streets and used statues as models with stic… [More]



Giant Gum Bubbles - Big Babol Ads (GALLERY)Giant Gum Bubbles - Big Babol Ads (GALLERY)

I must have invested hours as a kid trying to blow big, pink bubbles with my chewing gum. I could blow small ones, and every once in a while I managed a big one, but it never lasted long enough to be captured in a photo. I went through all sorts of brands, including tubs of the 5 cent per piece kind… [More]



Eco Heroes - WWF: Be The Hero Campaign (GALLERY)Eco Heroes - WWF: Be The Hero Campaign (GALLERY)

Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness. The campaign consists of five print ads that illustrate how a normal average person can … [More]



Fashion Icon Books - Karl Lagerfeld's Metamorphoses of an American (GALLERY)Fashion Icon Books - Karl Lagerfeld's Metamorphoses of an American (GALLERY)

One of my favorite fashion icons, the larger than life Karl Lagerfeld has released a new book entitled Metamorphoses of an American. The book features five years worth of photos of model Brad Kroenig (born in 1979) that were shot by Lagerfeld himself. Metamorphoses "traces the physical and emotional… [More]



Desensitized Hunting Dogs - Otrivin Nasal Spray Ads (GALLERY)Desensitized Hunting Dogs - Otrivin Nasal Spray Ads (GALLERY)

I love these Otrivin nasal spray ads which cleverly depict the frustrations associated with blocked noses due to allergies. The ads show four hunting dogs unable to use their generally keen sense of smell to point to the animals they're intended to find. The ads illustrate how each season can be acc… [More]



Frying Eggs on Your Six Pack - Mike’s Hard Lemonade Commercial is so Hot (VIDEO)Frying Eggs on Your Six Pack - Mike’s Hard Lemonade Commercial is so Hot (VIDEO)

Just in time for summer, Mike’s Hard Lemonade released this TV spot in which a bronzed, sculpted man tans himself on a lounger. His body is transformed into a griddle as he fries an egg on his own six pack. Clearly, he’s cooking, and what better way to cool down than by breaking into a bottle … [More]



Bloggers Defy Great Firewall - Chinese Publishers Embrace WebBloggers Defy Great Firewall - Chinese Publishers Embrace Web

In the West, online publication is a core of modern literature. It’s now been proven that in China, the same can be said for journalism and the web. Roughly 20 per cent of bestselling books in China now stem from online literature. A press release from the Frankfurt Book Fair likens writing for … [More]



Image Manipulation to Evoke Compassion - Parkinson Awareness Campaign (GALLERY)Image Manipulation to Evoke Compassion - Parkinson Awareness Campaign (GALLERY)

These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like. The ads, created for the Parkinson Society of Canada, include a series of images using the tag line, "Everything's harder when your bo… [More]



Adopt an Olive Tree - Nudo Virtual Plant Fostering (GALLERY)Adopt an Olive Tree - Nudo Virtual Plant Fostering (GALLERY)

Have you always imagined having your very own olive tree on a romantic Italian hillside? Now you can! Olive oil producers Nudo, lets you ‘foster’ an olive tree in their groves in La Marche Italy. You even get to choose the area of the grove from where you want your tree. With adoption comes rew… [More]



Graphic Anti-Smoking Ads - 'Til Death Do Us PartGraphic Anti-Smoking Ads - 'Til Death Do Us Part

This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part. One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere … [More]



Wear Your Website 2 - W-41Wear Your Website 2 - W-41

W-41.com combines clothing and technology into a wearable, on-the-go link for any website. Each product has a unique logo printed on it that is linked specifically to your favorite website (your profile, blog or MySpace). Once you have downloaded the program on your phone, you can take a picture of … [More]



Masking Censorship - World Press Freedom AdsMasking Censorship - World Press Freedom Ads

Censorship is one of the things I hate most, and the most dangerous kind of censorship is the sly and subtle kind that creeps in without making a fuss or grand entrance. It’s the little measures and twisted, undercover ways which go unnoticed and undisputed that abuse people’s rights. That’s … [More]



Crude Imagery for Awareness - Blood of Earth on Your Mouth (GALLERY)Crude Imagery for Awareness - Blood of Earth on Your Mouth (GALLERY)

Going for a variation of “having the blood of someone on your hand,” this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths… The ads depict people with unpleasant-looking cr… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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