AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Free Money as Advertising - Absolut Cash Machine (GALLERY) Free Money as Advertising - Absolut Cash Machine (GALLERY)

As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way. Working with TBWA ad agency in Berlin, they introduced a “happy hour” at ATMs during which people received money for free! Now, wouldn’t you want to live in such a world? The campaign was naturally very successful, yielding t… [More]



Ex-Boyfriend Jewelry - Sell What You Won't Give BackEx-Boyfriend Jewelry - Sell What You Won't Give Back

ExBoyfriendJewelry.com is a unique online marketplace for old, unwanted jewelry from relationships gone awry. The site's tagline is, "You don’t want it. He can’t have it back." In addition to the actual jewelry, the site serves as place for women to share their break-up stories. So you don'… [More]







Walk of No Shame - AMP Energy (VIDEO)Walk of No Shame - AMP Energy (VIDEO)

Have you ever woken after a hard night of partying and had the worst part not be your pounding head, but the disgrace and confusion as to where you ended up, or who you were with? The walk home for those awkward occasions has often been referred to as the Walk of Shame, but this video ad wants to re… [More]



Nightclub University - UNLV Teaches the 'Academics of Party Planning'Nightclub University - UNLV Teaches the 'Academics of Party Planning'

Only a university based in Sin City would have the moxie to offer an actual class on how to run a night club. I guess its not unreasonable to believe that all those strippers really are attending college with their tip money. Want to make some real cash after graduation? Forget about Harvard or Sta… [More]



Ornamental Libraries - The Bookman ShelfOrnamental Libraries - The Bookman Shelf

The ‘Bookman’, pictured here, is a decorative, yet functional piece of furniture, designed and sold in England by artist Kazmierz Szmauz. The construction is wooden, usually made of mahogany. While it certainly takes more space that a traditional bookshelf, these displays are much more creativ… [More]



Lipsynching Models - Dolce & Gabbana Inspired by YouTube (VIDEO)Lipsynching Models - Dolce & Gabbana Inspired by YouTube (VIDEO)

Trying to keep their fingers on the pulse of the new generation, Dolce & Gabbana turned to popular video site YouTube for inspiration. Besides stupid stunts and lonely girls, one of the most popular YouTube categories is lipsynching to music. From fratboys to teenage girls, YouTube is full of thes… [More]



DIY Status Bags - Printable Hermes Kelly (GALLERY)DIY Status Bags - Printable Hermes Kelly (GALLERY)

Stop fantasizing about owning the much-worshiped Hermes Kelly bag and get one of your own! This is even better than buying it from the boutique because you actually get to customize it by choosing the pattern. While it's probably not exactly what you had in mind when dreaming of the status bag, th… [More]



Interactive Anti-Smoking Ads - QUIT Ashtray LungsInteractive Anti-Smoking Ads - QUIT Ashtray Lungs

We know smoking is bad, yet everywhere you go, people are still lighting up. Trying a new approach to typical anti-smoking campaigns is Saatchi & Saatchi who will be releasing an Interactive Poster Campaign For QUIT. The ads have been put up in place of public ashtrays around London. Each ashtray b… [More]



Ultra Creative Cut-Outs - FHM Flaunts Killer Editing Skills (GALLERY)Ultra Creative Cut-Outs - FHM Flaunts Killer Editing Skills (GALLERY)

In order to illustrated their killer editing style, FHM Singapore commissioned ad agency Ogilvy & Mather to create these amazing cut-out ads. The process involved the tedious job of carefully carving through hundreds of pages and cutting out images to produce one brilliantly edited image for each a… [More]



Celebrity Junkfood - Tim McGraw Corn ChipsCelebrity Junkfood - Tim McGraw Corn Chips

Take a tip from Tim McGraw this summer: if you're craving some smoky flavours this summer but don't want to risking getting a barbecue stain on your white Tshirt, try a bag of Spicy Jalapeno Fritos Corn Chips! For a limited time, the Grammy-award winning country singer is endorsing the crispy snack… [More]



Cut Out Model Billboards - Pessek Zman Chocolate Ads (GALLERY)Cut Out Model Billboards - Pessek Zman Chocolate Ads (GALLERY)

This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”. The campaign uses posters that look like regular fashion ads, however the fashion models are missi… [More]



Big Network Reporting on Campus - ABC Recruits University StudentsBig Network Reporting on Campus - ABC Recruits University Students

ABC has launched a new initiative in conjunction with several US universities that would be every journalism student’s dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience. The company is committed to getting younger dem… [More]



Homemade Fuel - EFuel 100 MicroFueler (VIDEO)Homemade Fuel - EFuel 100 MicroFueler (VIDEO)

With the never ending increase in gas prices, people have started to think about fuel alternatives. E-Fuel Corporation, a company in California, has introduced the EFuel 100 MicroFueler, a device that weighs about 200 pounds, that uses 110 or 220 volt power supply and a wastewater drain that is jus… [More]



Hygienic Shockvertising II - Carre Fresh: Wipe Whatever You've Touched (GALLERY)Hygienic Shockvertising II - Carre Fresh: Wipe Whatever You've Touched (GALLERY)

My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula… [More]



Stealth Viral Ads - Did Levi's Dupe Us with Stealth Viral Ads - Did Levi's Dupe Us with "Guys Backflip into Jeans"?

My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video. Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi's je… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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