AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

September 2010

AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.

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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Trend Hunter Magazine

Top 50 Marketing Trends and Ads in Q1 2009 (COUNTDOWN)

This micro marketing trend report features the top marketing trends and advertisements in the first three months of 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic… [More]

Haunted Online Advergames - Frito-Lay Uses 'Hotel 626' Interactive Game to Promote Doritos (VIDEO)

Frito-Lay’s innovative Hotel 626 is a spooky online video game designed to scare the chips out of you. As a participant, or “guest” at the hotel, you awaken to scary noises in your room and you attempt… [More]

Locavore Fast Food - Pacific Northwest’s Burgerville Restaurants Use Local Ingredients (VIDEO)

Vancouver, WA-based Burgerville, is a 39-restaurant fast food chain in the Pacific Northwest with a locavore philosophy. It focuses on seasonal ingredients and environmental sustainability. Their used… [More]

Stains as Prisoners - Persil Sets Your Stains Free From Clothing (GALLERY)

These charming ads for Persil laundry detergent give the impression of actual stains behind prison bars due to the stripes in the shirts, table cloth and apron. These ads may not win an award for expert… [More]

Epic Battle Racing Ads - SKY F1 Print Ad For F1 Grand Prix Features Dueling Monsters

This is an amazing image and, more importantly, a print advertising campaign for SKY Italia’s coverage of the Formula 1 Grand Prix. It is suggested to be the ultimate battle between the heavens--or the… [More]

Fake Ads On Billboards - Attention-Grabbing First Bank Gimmick Altered to Promote Entrepreneurs

It’s a sign of the times. Joining the ranks of the recession-ridden, a Colorado bank bought billboards featuring fake advertisements with the bank's real phone number. The marketing ploy, intended to capture… [More]

Freaky Photoshopped Ads - Eye-Popping Samsung CCTV Wide Angle Campaign (GALLERY)

These freaky-looking ads from Korea promote the wide angle feature of the Samsung CCTV equipment. The print ads are photoshopped in a way that merges three images of the model into one to portray the… [More]

Brain-Based Market Research - Neuro-Marketing Uses fMRIs to Gauge a Potential Campaign

From the beginning of capitalism, companies have been trying to get into the heads of consumers in order to optimally produce and market their products. Statistical analysis, expensive consultants and… [More]

Sexvertising Detergents - Pace Detergent Sells Whiteness With T & A

Guaranteed to catch the attention of males: While some ads go for the ass, and some go for the tits, this new ad campaign for Pace Detergent goes for both. And while the concept itself is rather stupid,… [More]

Short Attention Span Marketing - Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz

Name the newest Doritos flavor and win $25,000 + 1% of the flavor’s sales. Spend six month on a tropical island and get paid over $100,000 to blog about the experience. These are just some of the large… [More]

SUVs With Racing Stripes - Porsche Design Studio's Sweet Speciality Trim Package (VIDEO)

Porche wants you to think of owning one of their cars as a commitment to a certain lifestyle. The Porsche Design team constantly reinvents the brand and attaches it to different products. This time, they… [More]

Dog Newspaper Promos - Cesar's The West Highland Herald Shares Headlines for Hounds (GALLERY)

A new national newspaper is making a city-by-city roll out. The West Highland Herald in partnership with Cesar Brand dog food will be printed and passed out at high traffic locations in major cities. The… [More]

$30,000 Sparkly Computers - Korea's 701 Jewelry PC from Moneaul (GALLERY)

Korea’s most expensive computer is the Moneaul 701 Jewelry. Forget the computing power--just look at the crystal power from 3,500 Swarovski jewels and the gold and brass. It will sell for about $30,000.… [More]

Museum-Quality Retail Spaces - Buenos Aires Ayres Department Store Rules (GALLERY)

I don’t think there is anyone that would guess this striking architectural space is for a retail store. This is the Ayres main store in Buenos Aires, designed by architects Tristan Dieguez & Axel Fridman… [More]

Hip Hotel Recession Marketing - Luxury Hotspots Offer Travelers a One Night Stand (VIDEO)

Luxury resorts are working hard to keep afloat, and keep staff employed as travelers cut back from five star to four star hotels. Rather than cut prices, the Acqualina Resort and Spa in Florida is offering… [More]

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Random

Cinematic Beer Virals - Stella Artois ‘Smooth Original’ Campaign Exudes French Style (VIDEO)

Promiscuous Denim Campaigns - Levi's Asks, "Who Do You Want To Unbutton?" (GALLERY)

Cannibalistic Cell Phone Ads - Boost Mobile Uses Ham-Eating Pigs to Deliver Their Message (VIDEO)

Gravity-Defying Beer Ads - Mahou Premium Light Beer Pushes the Laws of Physics (VIDEO)

Cross-Branded Designer Sneakers - Kanye West and Louis Vuitton Catapult Street Shoes to the Mainstre (GALLERY)

Spring Mounted Bodies - Joyent Ayurvedic Pain Remover Literally Removes Body Aches (GALLERY)

Bands as Fashion Models - The Virgins Strike a Pose in Barneys NY Catalog (GALLERY)

Crowdsourcing Airline Fees - Ryanair Will Pay €1,000 for the Best New Fee

Dog Newspaper Promos - Cesar's The West Highland Herald Shares Headlines for Hounds (GALLERY)

Recession-Friendly Greeting Cards - Hallmark Wants You to Feel Better for Under a Dollar

Cartoon Logo Evolutions - Animated Short Shows the Evolution of the “Batman” Logo (VIDEO)

Elderly Fairytale Heroines - Sabugosa Ad Illustrates That Children's Books Last Forever (GALLERY)

Decadent Fashion Ads - Triton Ignores Financial Crisis in Fall/Winter 2009 Campaign (GALLERY)

Heartfelt Glue Ads - Loctite Super Attak Glue Reunites People With Their Treasures (GALLERY)

Promotional Cardboard Seats - The ‘Cheekseat’ is Perfect for Useful Mass Mobile Advertis (GALLERY)

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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