AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Carnal Film Advertising - Quentin Tarantino Uses Bloody Imagery in “Inglourious ########” (VIDEO) Carnal Film Advertising - Quentin Tarantino Uses Bloody Imagery in “Inglourious ########” (VIDEO)

WWII films are always in fashion in Hollywood, from “Schindler’s List” and “Saving Private Ryan” to the Spike Lee-directed “Miracle at St. Anna.” “Pulp Fiction” and “Kill Bill” creator Quentin Tarantino’s…

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Ads With Attitude - New Motorola Campaigns Appeal to Your Snobby Side (GALLERY)Ads With Attitude - New Motorola Campaigns Appeal to Your Snobby Side (GALLERY)

Motorola sent me an email yesterday appealing to my ego and explaining how I wouldn’t be a “dweeb” if I had their new phone. There was some useful advice along with their minor sales pitch: “Never pet…

[More]









Gourmet Food in Space - Gerd Kafer and Talis Team Up for Historic Meal in 2013 (GALLERY)Gourmet Food in Space - Gerd Kafer and Talis Team Up for Historic Meal in 2013 (GALLERY)

In 2013, the German company Talis will embark on its first-ever space tourism journey. For this inaugural trip, Talis made a deal with Gerd Käfer, the best-known chef in Germany, to serve food to the passengers…

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Racially-Sensitive Toy Campaigns - Becks Modelling Clay Teaches Children Cultural Awareness (GALLERY)Racially-Sensitive Toy Campaigns - Becks Modelling Clay Teaches Children Cultural Awareness (GALLERY)

Becks Modelling Clay is one of Europe’s most popular modeling clay manufacturers, but they needed to brand their product to parents due to global competitors like Hasbro’s Play-Doh. The ads show that their…

[More]



Bars as Self-Help Stations - Saroor Bar Helps You Cope With Your Non-Booze Problems (GALLERY)Bars as Self-Help Stations - Saroor Bar Helps You Cope With Your Non-Booze Problems (GALLERY)

The latest ads for India’s Saroor Bar are incredibly creative. Each ad uses a vintage-looking bar coaster with extremely sharp copy that entices you to go have a drink in their “friendly” bar.

My two…

[More]



Brain Teaser Candy Ads - Kit Kat Print Ads Feature Mazes, Crosswords and Sodoku Puzzles (GALLERY)Brain Teaser Candy Ads - Kit Kat Print Ads Feature Mazes, Crosswords and Sodoku Puzzles (GALLERY)

These brain puzzle posters are an advertising campaign created by JWT, a Dubai-based advertising agency, for chocolate brand Kit Kat’s mini bars. So while you take a break with a Kit Kat, you can do a…

[More]



Malodorous Ad Campaigns - Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells (GALLERY)Malodorous Ad Campaigns - Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells (GALLERY)

These amusing ads for Scholl ‘Odour Attack’ shoe deodorizer use upraised shoelaces to give the impression of a hair-raising reaction to a terribly smelly pair of shoes. I really like these ads, mainly…

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Caffeinated Rivalries - McCafé vs. Starbucks in Coffee-Loving US Market (VIDEO)Caffeinated Rivalries - McCafé vs. Starbucks in Coffee-Loving US Market (VIDEO)

Making its way across continents and countries, McCafé has finally come to the U.S. This new line from McDonald’s was designed to compete with their pricey coffee competitors such as Starbucks and Dunkin’…

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Stop-Motion Milk Ads - Cravendale Dairy Bull is Addicted to Milk (VIDEO)Stop-Motion Milk Ads - Cravendale Dairy Bull is Addicted to Milk (VIDEO)

Cravendale Dairy claims that “milk matters,” and uses an angry bull to deliver this message loud and clear. The bull can certainly be compared to a drunken sailor who can’t get enough beer, only his top…

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Anorexia-Approved Soda Ads - Campaign Claims Diet Pepsi Keeps You Paper Thin (GALLERY)Anorexia-Approved Soda Ads - Campaign Claims Diet Pepsi Keeps You Paper Thin (GALLERY)

This ad for Diet Pepsi shows you how thin you can be by drinking their brand of diet soda by showing a pool and a diving board with a Smurf-sized splash. If people drinking Diet Pepsi are this thin, they…

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Ads to Avert Destruction - 123fleurs.com Campaign Claims Flowers Placate Angry Parisians (GALLERY)Ads to Avert Destruction - 123fleurs.com Campaign Claims Flowers Placate Angry Parisians (GALLERY)

Men should really be nice to their girlfriends and wives in Paris. If not, they’d better order some flowers quickly from 123fleurs.com to avoid the destruction of prized possessions like their motorcycle,…

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Humanizing Zoo Animals - Lucky Monkey Petting Zoo's Inhabitants Are Waiting to Meet You (GALLERY)Humanizing Zoo Animals - Lucky Monkey Petting Zoo's Inhabitants Are Waiting to Meet You (GALLERY)

As Lucky Monkey Petting Zoo’s tagline says, “Get friendly with the furry.” Who wouldn’t want to visit with a llama named Lenny or a baby deer named Pauletta? I absolutely love these ads for the Lucky Monkey…

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Gruesome TV Show Ads - TV6 Promotes Gruesome TV Show Ads - TV6 Promotes "I'd Do Anything for Money" With Pierced Hand (GALLERY)

“I’d Do Anything for Money” is certainly the message you’d receive as soon as you open up this magazine; the two-page ad features the image of a pierced hand and wax to promote the no-holds-barred theme…

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Movie-Based Virility Marketing - Viagra Launches Movie-Based Virility Marketing - Viagra Launches "Benjamin Button"-esque Ad Campaign (VIDEO)

Viagra is grabbing on to the aging-in-reverse theme from the Oscar award-winning film “The Curious Life of Benjamin Button.” A old couple is toodling along in their car and by the time they have reached…

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Cinematic Shockvertising - Motor Neurone Disease Association Ad Is Like a Horror Movie (VIDEO)Cinematic Shockvertising - Motor Neurone Disease Association Ad Is Like a Horror Movie (VIDEO)

This ad for the Motor Neurone Disease Association of the UK uses cinematic editing and special effects to show how it feels to live with this disease and to help them eliminate it.

Is this ad unpleasant…

[More]



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Stop-Motion Milk Ads - Cravendale Dairy Bull is Addicted to Milk (VIDEO)
Stop-Motion Milk Ads - Cravendale Dairy Bull is Addicted to Milk (VIDEO)


Dangerous Pimple Popping - Oxy Cream Ad Shows Sliding Doors As Extreme Zit Squeezers
Dangerous Pimple Popping - Oxy Cream Ad Shows Sliding Doors As Extreme Zit Squeezers


Painted Celebrities - Stars Wearing Nothing but Body Paint, From Paris Hilton to Rihanna (GALLERY)
Painted Celebrities - Stars Wearing Nothing but Body Paint, From Paris Hilton to Rihanna (GALLERY)


Branded House Parties - Interior Design At The Adidas Concept Store in Berlin (GALLERY)
Branded House Parties - Interior Design At The Adidas Concept Store in Berlin (GALLERY)


Funny Felt for Feet - Silly Looking Valenki Footwarmers Use Humor to Sell Their Product (GALLERY)
Funny Felt for Feet - Silly Looking Valenki Footwarmers Use Humor to Sell Their Product (GALLERY)


Toy Addiction Ads - TRENDS Encourages Placing Phones Out of Reach For Prevention (GALLERY)
Toy Addiction Ads - TRENDS Encourages Placing Phones Out of Reach For Prevention (GALLERY)


Sculptured Typography - Julien De Repentigny Magnifies Visuals Using Words (GALLERY)
Sculptured Typography - Julien De Repentigny Magnifies Visuals Using Words (GALLERY)


Failed Kitsch - Ninja Disco and Kitty Snow Globes Rejected For Their Tackiness (VIDEO)
Failed Kitsch - Ninja Disco and Kitty Snow Globes Rejected For Their Tackiness (VIDEO)


Photobombed Infomercial Products - Snuggies Won’t Go Away But At Least They’re Official (VIDEO)
Photobombed Infomercial Products - Snuggies Won’t Go Away But At Least They’re Official (VIDEO)


Bars as Self-Help Stations - Saroor Bar Helps You Cope With Your Non-Booze Problems (GALLERY)
Bars as Self-Help Stations - Saroor Bar Helps You Cope With Your Non-Booze Problems (GALLERY)


Resort Amenities for Car Owners - Mercedes-Benz 'Destinations' Program Aims to Boost Loyalty (GALLERY)
Resort Amenities for Car Owners - Mercedes-Benz 'Destinations' Program Aims to Boost Loyalty (GALLERY)


Cross Cultural  Animal Activism - 10 Women from Overseas Disrobe for PETA (GALLERY)
Cross Cultural Animal Activism - 10 Women from Overseas Disrobe for PETA (GALLERY)


Burnvertising - Tabasco Pepper Sauce Ads Bring the Heat (GALLERY)
Burnvertising - Tabasco Pepper Sauce Ads Bring the Heat (GALLERY)


Naughty Psych Tests - FHM Rorschach Test Proves 98% of Men Have Dirty Minds
Naughty Psych Tests - FHM Rorschach Test Proves 98% of Men Have Dirty Minds


Dinosaurs As Pets - Aspirin Ad Show Us Why the Dinosaur Became Extinct
Dinosaurs As Pets - Aspirin Ad Show Us Why the Dinosaur Became Extinct





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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.